Alliance Manager

Role Overview:

The AWS Alliance Manager is responsible for establishing, nurturing, and expanding the organizations strategic partnership with Amazon Web Services (AWS) . This role plays a critical part in driving joint go-to-market initiatives, accelerating cloud business growth, and strengthening the companys position within the AWS partner ecosystem.

The ideal candidate will act as a bridge between internal teams and AWS stakeholders, developing strategies that align with both organizations goals. They will leverage AWS Marketplace, APN Programs, and Co-Sell initiatives to create mutual value, enhance visibility, and drive measurable business outcomes.

Key Responsibilities:

• Develop and execute a joint business plan with AWS focused on revenue growth, customer success, and mutual objectives.
• Build and maintain strong, collaborative relationships with AWS Partner Account Managers, Solution Architects, and Marketing Teams .
• Identify, develop, and manage co-selling and co-marketing initiatives with AWS.
• Drive achievement of AWS partner tier advancement , certifications, and competencies.
• Track, analyse, and report on alliance performance metrics , including pipeline health, joint wins, and marketing ROI.
• Collaborate with internal sales, pre-sales, and technical delivery teams to build AWS-based solutions and proposals.
• Coordinate participation in AWS events, webinars, sponsorships , and partner programs.
• Stay informed about AWS product updates, new services, partner incentives, and marketplace opportunities .
• Partner with marketing teams to create joint case studies, success stories, and promotional materials highlighting AWS partnership success.
• Champion AWS best practices and enablement initiatives across the organization.

Required Skills and Experience:

• Bachelors degree in Business, Technology, or a related field .
• 6+ years of experience in cloud partnerships, alliances, or channel management, with a strong focus on AWS.
• In-depth understanding of the AWS Partner Network (APN) , AWS Marketplace, and co-sell engagement models.
• Proven track record of driving joint revenue growth and managing successful cloud alliances.
• Strong relationship management, negotiation, and communication skills .
• Strategic thinker with the ability to execute operationally and influence cross-functional teams.
• Familiarity with enterprise cloud sales cycles, partner marketing , and solution development.

Preferred Qualifications:

• AWS Partner Accreditation or AWS Certified Cloud Practitioner certification.
• Experience working with System Integrators (SIs) or technology consulting firms .
• Proficiency in using CRM and partner management tools such as Salesforce and PRM systems.
• Demonstrated success as a Strategic Alliance Manager , helping ISVs and Cloud Partners accelerate growth via AWS Marketplace, APN Programs, and Co-Sell initiatives .