AI Search & AEO Content Systems Lead (Contract)

Yellow Pebble is a strategic marketing partner for global B2B technology companies. We help technical teams turn complex products into clear, trusted narratives that drive adoption, revenue, and growth.

As AI changes how buyers research, compare, and decide, were building a new capability focused on AI Search Optimization (AEO / LLMO) helping B2B tech brands show up inside AI answers, not just traditional search results. This role sits at the center of that effort.

Were looking for a hands-on operator who can design and run content systems that rank in AI search.

Youll be responsible for building and executing highly niche, technical content engines that perform across:

• AI-driven search (ChatGPT, Perplexity, Gemini, Copilot)
• Answer Engine Optimization (AEO)
• Conventional SEO (as a supporting layer)

This is a part-time, per-project role that can scale quickly based on results.

Performance is reviewed weekly against clearly defined KPIs.

• Design repeatable content frameworks optimized for AI retrieval, citation, and summarization
• Create topic clusters that establish technical authority, not surface-level coverage
• Structure content to be machine-readable, extractable, and reference-worthy by LLMs

• Plan and oversee production of deep, niche technical blogs (not marketing fluff)
• Ensure content maps directly to:
• High-intent buyer questions
• Product capabilities
• Real technical workflows and use cases
• Maintain consistency and quality as output scales

• Optimize content for:
• AI answer inclusion
• Featured answers and summaries
• Traditional organic rankings where relevant
• Monitor how content appears in AI tools and adjust structure, depth, and framing accordingly

• Define KPIs tied to visibility, ranking, citation, and buyer relevance
• Review performance weekly and iterate aggressively
• Kill what doesnt work. Double down on what does.

• Work closely with Yellow Pebbles strategy, design, and GTM teams
• Ensure content aligns with client positioning, ICPs, and sales narratives
• Translate complex technical inputs into authoritative, AI-friendly content

• 5+ years in technical content, SEO, AEO, or search-driven growth
• Proven experience building content systems, not just writing posts
• Deep understanding of how AI search engines retrieve, rank, and synthesize content
• Comfort working with complex B2B products (AI, data, infra, SaaS, dev tools, platforms)
• Ability to operate independently, move fast, and be accountable to results
• Strong opinions, backed by testing and data

• Type: Part-time, contract, per project
• Location: Remote
• Growth: Scales based on performance
• Reviews: Weekly KPI-based performance reviews
• Mindset: Execution > theory. Results > activity.

AI is becoming the first stop for B2B buyers.

The brands that win wont be the loudest, theyll be the most referenced.

This role is about building the systems that make that happen.