AGM Marketing

Develop and Execute Marketing Strategies

Conducting market research and analysis to device marketing strategies and tactics

Analysing competitor activity and market trends to identify opportunities and threats in micro markets.

Developing and executing marketing plans and budgets to achieve business objectives

Working with sales teams to develop and execute sales support materials and programs.

Collaborate with Cross-Functional Teams

Collaborating with architect and construction teams to ensure effective product launches and promotions.

Working with CRM/Sales/Possession teams to ensure effective sales and retention strategies

Collaborating with finance teams to ensure effective budgeting, forecasting & payments.

Conduct Market Research and Analysis

Conducting customer surveys to understand customer needs and preferences.

Analyses competitor activity and market trends to identify opportunities and threats.

Conducting market analysis and research to identify new business opportunities

Developing and maintaining market intelligence reports and dashboards

Ensure Brand Consistency and Integrity

Devising brand SOP and maintaining brand guidelines and standards

Ensuring effective brand management through right PR, communication & creative.

Collaborating with cross-functional teams to ensure brand consistency and integrity

Identifying and mitigating brand risks and opportunities

Develop and Execute Digital Marketing Strategies

Developing and executing digital marketing plans and budgets

Collaborating with cross-functional teams to ensure alignment and coordination of digital marketing efforts

Analyses and reporting on digital marketing performance metrics to inform future digital marketing strategies

Identifying and mitigating digital marketing risks and opportunities

Collaborate with Sales Teams

Working with sales teams to develop and enhance the customer experience in sales lounge.

Analyses and reporting on sales performance metrics to inform future sales support strategies

Identifying and mitigating sales risks and opportunities

Analyse and Report on Marketing Performance Metrics

Analysing and reporting on marketing performance metrics, such as website traffic and engagement, social media engagement, and lead generation and conversion rates, etc.

Collaborating with cross-functional teams to ensure alignment and coordination of marketing efforts

Identifying and mitigating marketing risks and opportunities

Developing and maintaining marketing performance dashboards and reports for monthly reporting.

Stay Up to Date with Industry Trends and Developments

Participating in industry conferences and events

Reading industry publications and reports

Collaborating with industry peers and thought leaders

Identifying and mitigating industry risks and opportunities

Strategic Marketing Leadership

Develop annual marketing plans aligned with business objectives

Ensure integration of marketing initiatives across all business units

Deliver marketing initiatives that directly contribute to revenue targets

Brand Management

Establish and maintain brand guidelines and messaging frameworks

Ensure brand consistency across all touchpoints and campaigns

Measure and grow brand awareness, consideration, and preference

Develop brand evolution strategies to maintain relevance

Campaign Effectiveness

Oversee campaign planning, execution, and measurement

Ensure campaigns deliver against lead generation targets

Drive continuous improvement in campaign performance

Implement A/B testing frameworks to optimize messaging

Achieve targeted customer acquisition and retention goals

Digital Marketing Excellence

Drive digital transformation of marketing strategies

Optimize digital channel mix and resource allocation

Improve website traffic, engagement, and conversion metrics

Ensure SEO/SEM performance meets or exceeds targets

Develop and optimize content marketing performance

Data-Driven Decision Making

Establish marketing analytics frameworks and dashboards

Drive data-informed optimization of marketing activities

Utilize customer data to improve targeting and personalization

Innovation & Growth Initiatives

Drive new product marketing initiatives

Identify and develop new market opportunities

Test and scale innovative marketing approaches

Lead market entry strategies for new segments

Agency Management & Oversight

Oversee and manage partnerships with external agencies, vendors, and consultants to drive marketing initiatives

Ensure effective communication, coordination, and alignment of agency work with business objectives

Evaluate agency performance, provide feedback, and optimize agency partnerships to achieve marketing goals

Identify and mitigate agency-related risks and opportunities to ensure successful marketing outcomes.

Develop and manage strategic partnerships with channel partners

Develop and execute strategic partnerships with key channel partners and alliances to drive business growth and expand market reach

Collaborate with cross-functional teams to ensure alignment and effective execution of partner strategies

Manage and optimize partner relationships to achieve marketing and sales objectives

Identify and leverage new partnership opportunities to drive revenue growth and market growth.