Affluent Relationship Manager-Household

About the Company

Affluent Relationship Manager Household

About the Role

The Affluent Relationship Manager Household is responsible for managing and growing a portfolio of affluent banking customers. The role focuses on deepening wallet share, strengthening family-level banking relationships (Household Banking), and delivering superior service across investments, liabilities, and transaction banking needs.

Responsibilities

• Portfolio Management & Growth
• Manage a portfolio of affluent customers and their households with the objective of increasing overall product penetration and relationship value.
• Acquire new affluent households through internal leads, referrals, and market networking.
• Drive crosssell of bank products including investments, insurance, loans, deposits, cards, and digital solutions.

• Household Banking & Relationship Deepening
• Build strong, long-term relationships with primary customers and their family members to maximize householdlevel engagement.
• Conduct regular financial review meetings to assess needs and provide appropriate banking and wealth solutions.
• Enhance customer stickiness through personalized service and proactive communication.

• Customer Experience & Service Delivery
• Serve as a single point of contact for all banking requirements of affluent households.
• Ensure high service quality and timely resolution of customer queries.
• Promote usage of digital channels and ensure adherence to service and compliance standards.

• Revenue & Business Targets
• Achieve monthly and annual targets across liabilities, investment products, thirdparty products, and new household acquisitions.
• Identify revenue opportunities by understanding customer needs, market trends, and available bank offerings.
• Maintain healthy balance growth and product mix as per business guidelines.

• Compliance & Risk Management
• Ensure compliance with KYC, AML, regulatory guidelines, and internal audit standards.
• Maintain documentation accuracy and safeguard customer confidentiality.
• Monitor portfolio for attrition, risk indicators, and early warning signals.

Qualifications

• Graduate/Postgraduate with 58 years of experience in banking, financial services, wealth management, or relationship management.
• Proven ability to manage affluent customers and household portfolios.
• Strong knowledge of investment products, financial planning concepts, and banking operations.

Required Skills

• Excellent communication and interpersonal skills.
• Ability to engage senior/affluent clients with credibility and confidence.
• Understanding of financial products across liabilities, assets, and investments.
• Targetoriented approach with strong customer service mindset.
• Proficiency in digital banking and MS Office tools.