Affiliate Manager - CPL

We are looking for an enthusiastic Affiliate Executive with at least 1 year of experience handling international CPL (Cost-Per-Lead) campaigns. Youll be responsible for onboarding new affiliate partners, optimizing lead-based campaigns, and ensuring high-quality lead generation at scale across multiple geographies.

Key Responsibilities

• Identify, recruit, and onboard new affiliates focused on CPL lead-gen campaigns in international markets (US, UK, EU, LATAM, SEA, etc.).
• Maintain strong relationships with existing affiliates and continuously engage them to increase lead volume and campaign quality.
• Set up, monitor, and optimize CPL campaigns to meet KPIs like lead volume, lead quality, approval rate, and ROI.
• Use affiliate tracking platforms (e.g., HasOffers, Affise, Everflow) to manage campaigns.
• Ensure tracking is set up correctly, troubleshoot issues, and provide regular performance reports.
• Monitor traffic sources to ensure affiliates are following compliance guidelines.
• Handle fraud checks, sub-source analysis, and invalid lead disputes.
• Work closely with sales, operations, and tech teams to align lead generation efforts with client requirements.
• Stay updated on industry trends, competitor activities, and regional performance nuances to improve affiliate strategies.

Requirements

• Minimum 1 year of experience in affiliate marketing, specifically managing international CPL campaigns.
• Familiarity with affiliate networks and tracking platforms (HasOffers, Affise, etc.).
• Strong understanding of lead-gen metrics: approval rate, CR, eCPL, etc.
• Analytical mindset with proficiency in Excel, Google Sheets, and basic reporting tools.
• Excellent communication and negotiation skills.
• Ability to manage multiple campaigns and partners simultaneously.
• Proactive, detail-oriented, and result-driven.