AEP Data Engineer

Experience- 5-10 yrs

Location- Chennai,Hyderabad,Pune,Bangalore,NCR,Kolkata

Desired Competencies (Technical/Behavioral Competency)

Preferred Skills Experience with other CDPs or data platforms such as Snowflake, Salesforce CDP, or Segment. Knowledge of Adobe Experience Cloud products like Adobe Analytics and Adobe Journey Optimizer. Understanding of privacy regulations such as GDPR and CCPA. Soft Skills Strong analytical and problem-solving skills. Excellent communication and collaboration abilities. Ability to work in a fast-paced, cross-functional environment.

Responsibility of / Expectations from the Role

AEP Data Integration and Management Design and configure data schemas in AEP using the Experience Data Model (XDM). Create schemas to represent data structures and enable them for profiles to ensure real-world data mapping. Ingest and transform data from various internal and external sources into AEP. Create and manage datasets, mapping them to schemas and enabling them for profiles to ensure proper alignment with business needs. Apply data quality rules, validate data integrity, and manage data flows. Real-Time CDP (RTCDP) Configuration Build and maintain Real-Time Customer Profiles by stitching data across multiple channels and touchpoints. Configure and manage identity namespaces to create linked identity graphs for personalized, cross-channel experiences. Enable audience segmentation and activation for real-time use cases. AEP Administration Manage user roles and permissions to ensure proper access control. Configure and manage sandboxes for development, testing, and production environments. Oversee system health, perform regular maintenance, and ensure compliance with organizational policies. Data Activation and Personalization Integrate RTCDP with downstream systems for activation across marketing, analytics, and personalization platforms.