Advertising Specialist

Experience: 8 -10 Years +

Industry: OTT / Digital Media / Video Platforms / AdTech

Bullet is a fast-growing microdrama platform backed by Zee Entertainment Enterprises Ltd. We are building a high-engagement short-form storytelling ecosystem powered by ads, coins, and innovative monetisation formats. As we scale, AdTech and monetisation infrastructure will be a core growth lever.

We are looking for a Senior AdOps professional who deeply understands the Video AdTech ecosystem and has hands-on experience managing ad operations across multiple ad servers and monetisation stacks.

This role will drive end-to-end ad delivery, optimisation, yield management, and platform integrations across Bullets app ecosystem.

You should be comfortable working in a fast-paced startup environment where speed, ownership, and experimentation matter.

• Manage end-to-end campaign setup, trafficking, QA, optimisation, and reporting
• Ensure accurate delivery across video, display, rewarded, and in-app ad formats
• Monitor campaign pacing, troubleshooting, and performance optimisation

• Hands-on experience with multiple ad servers such as:
• Google Ad Manager (GAM)
• DV360
• AdMob
• AppLovin
• Meta Audience Network
• Other SSPs / DSPs
• Manage programmatic integrations and mediation layers
• Handle VAST, VPAID, OpenRTB integrations

• Strong understanding of:
• Video ad formats (Pre-roll, Mid-roll, Rewarded, Bumper)
• Server-side vs client-side ad insertion
• SDK integrations
• Waterfalls vs header bidding
• Work closely with product and engineering to improve fill rate, CPM, and overall yield

• Analyse inventory performance and optimise eCPM
• Drive revenue growth through A/B testing of placements and formats
• Identify demand gaps and recommend new monetisation partners

• Build structured reporting dashboards for revenue, fill rate, viewability, CTR, and completion rate
• Reconcile revenue across SSPs, DSPs, and internal systems
• Work closely with finance for revenue tracking and audits

• Collaborate with Product, Engineering, Revenue, and Marketing teams
• Support brand campaigns and sponsorship integrations
• Ensure smooth execution of direct and programmatic campaigns

• 58 years of experience in Ad Operations / AdTech / Video Monetisation
• Strong hands-on experience with Google Ad Manager and video ad serving
• Deep understanding of programmatic ecosystem (SSP, DSP, Exchange)
• Experience working on mobile app monetisation
• Strong analytical mindset with comfort in Excel / data dashboards
• Understanding of SDK integrations and troubleshooting

• Experience in OTT / Short Video / Digital Media platforms
• Experience in startup or high-growth environments
• Knowledge of ad fraud prevention and brand safety tools

• Ownership mindset
• Comfortable with ambiguity and speed
• Strong problem-solving skills
• Ability to work in a performance-driven environment
• Clear communicator with stakeholder management experience

• Be part of Indias emerging microdrama category
• Work at the intersection of content, technology, and monetisation
• Opportunity to build and scale a Video AdTech stack from the ground up
• High ownership, high impact role

How to Apply - Application Link

• https://forms.zohopublic.in/BulletShorts/form/JobApplication/formperma/Ajn_C7HjMVa9LkJZ0np1ybqYxrBfmhSBNz5q2L7MD7g