Roles & Responsibilities Ad Operations Executive (Mobile Campaigns)

Manage end-to-end execution of mobile advertising campaigns across platforms such as Google Ads, Meta, programmatic DSPs, ad networks, and OEM inventory
Set up, traffic, monitor, and optimize mobile campaigns including app install, app engagement, lead generation, and performance-based campaigns
Coordinate with sales, account management, and creative teams to ensure accurate campaign setup as per client requirements
Implement and manage mobile tracking using MMPs (AppsFlyer, Adjust, Branch, Firebase, etc.) and ensure proper attribution and deep linking
Monitor campaign performance daily (CTR, CPI, CPA, ROAS, retention, fraud signals) and proactively optimize for better results
Troubleshoot delivery, tracking, attribution, and billing discrepancies across ad platforms and third-party tools
Ensure creatives meet mobile platform specifications (formats, sizes, policies) and coordinate replacements when needed
Manage pacing and budgets to ensure campaigns deliver within timelines and agreed KPIs
Analyze post-campaign data and prepare performance reports, insights, and optimization recommendations
Ensure compliance with platform policies, privacy regulations (GDPR, consent frameworks), and brand safety standards
Work closely with vendors, publishers, and ad tech partners to resolve operational issues and improve delivery
Support A/B testing of creatives, audiences, bidding strategies, and placements for mobile performance improvement.

Key Requirements Ad Operations Executive (Mobile Campaigns)

Bachelors degree in Marketing, Advertising, Business, or a related field
13 years of experience in ad operations, performance marketing, or mobile advertising
Hands-on experience managing mobile ad campaigns across platforms such as Google Ads, Meta, ad networks, or DSPs
Strong understanding of mobile advertising formats, KPIs, and buying models (CPI, CPA, CPC, CPM)
Working knowledge of mobile measurement partners (AppsFlyer, Adjust, Branch, Firebase, etc.) and attribution models
Experience with campaign setup, trafficking, optimization, and troubleshooting for mobile app or mobile web campaigns
Ability to analyze performance data and derive actionable insights to improve campaign results
Familiarity with ad creatives, specs, policies, and compliance requirements for mobile platforms
Basic understanding of fraud detection, brand safety, and traffic quality in mobile advertising
Strong attention to detail with the ability to manage multiple campaigns simultaneously
Proficiency in Excel/Google Sheets and experience with reporting and dashboards
Good communication and coordination skills to work with internal teams and external partners
Ability to work in a fast-paced, deadline-driven environment

Location

Onsite Gurgaon

Advertising Operations Executive