Advertising Media Buyer

Job Description

We are looking for a results-driven Media Buyer to plan, execute, and optimize high-performance digital campaigns across Google Ads and Social Media platforms . The role focuses on CPL (Cost Per Lead) and Pay-Per-Call campaigns within the Insurance and Finance verticals .

The ideal candidate has hands-on experience managing performance budgets, scaling profitable campaigns, and optimizing lead quality while maintaining compliance standards relevant to regulated industries.

Key Responsibilities

• Plan, launch, and scale CPL and Pay-Per-Call campaigns on Google Ads (Search, Display, YouTube) and Social platforms (Meta, TikTok, others as applicable)
• Manage campaigns in Insurance and Finance verticals (Health, Auto, Life, Personal Loans, Debt, etc.)
• Conduct keyword research, audience targeting, bid optimization, and budget allocation
• Develop and test ad creatives, copies, extensions, and landing page strategies
• Optimize campaigns for lead quality, call duration, conversion rate, and ROI
• Monitor daily performance metrics and take data-driven optimization decisions
• Work closely with compliance, creative, and analytics teams to ensure policy adherence
• Implement and manage tracking (Google Tag, call tracking, CRM integrations)
• Prepare performance reports and share actionable insights with stakeholders
• Stay updated with platform policies, industry trends, and competitive benchmarks

Required Skills & Qualifications

• Minimum 6 months of hands-on experience as a Media Buyer / Performance Marketer
• Strong expertise in Google Ads and Social Media buying
• Proven experience with CPL and Pay-Per-Call campaigns
• Experience in Insurance and Finance verticals (regulated environments preferred)
• Solid understanding of tracking, attribution, and conversion optimization
• Strong analytical skills with a performance-first mindset
• Ability to manage and scale campaigns with defined CPA and ROI targets

Preferred Qualifications

• Experience with call tracking platforms (Ringba, Invoca, CallRail, etc.)
• Familiarity with CRM integrations and lead validation tools
• Knowledge of compliance guidelines for finance and insurance advertising
• Experience working with high daily budgets

What We Offer

• Opportunity to work on high-impact performance campaigns
• Collaborative and fast-paced environment
• Competitive compensation and performance-based growth
• Exposure to global markets and large-scale advertising budgets

Location: On-site, US(Night shift)

Apply via email at