Ads Operations Specialist (Sponsored & Brand Ads)

About the Role

We are looking for a detail-oriented and performance-driven Ads Operations Specialist to manage and optimize Sponsored Ads and Brand Ads on our self-serve advertising platform. The ideal candidate will ensure seamless campaign execution, strong performance delivery, and operational excellence while supporting internal teams and advertisers to achieve their goals.

Key Responsibilities

• Set up, manage, and optimize Sponsored Ads and Brand Ads campaigns to maximize ROI and achieve performance KPIs.
• Conduct keyword research and manage targeting strategies across exact, phrase, branded, and generic audiences.
• Continuously optimize bids, budgets, and campaign structures to improve CTR, CPC, ATC, Orders, ROAS, and other key metrics.
• Monitor campaign delivery, troubleshoot issues, and ensure high serve rate and spend utilization.
• Analyze campaign performance and prepare actionable reports and insights for internal stakeholders and advertisers.
• Manage bulk uploads, campaign planners, dashboards, and other operational tools to streamline workflows.
• Coordinate with internal teams (Marketing, Sales, Creative, Category) to align campaign execution with business objectives.
• Support creative development by reviewing ad copies, visuals, and running A/B tests for performance improvement.
• Maintain campaign governance, quality checks, and best practices across all advertiser accounts.

Key Skills & Qualifications

• 13 years of experience in PPC advertising, Ad Operations, or self-serve ad platforms.
• Solid understanding of keyword targeting, bidding models, and campaign optimization.
• Strong analytical skills with the ability to translate data into recommendations.
• Proficiency in Excel/Google Sheets and ad management tools.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Familiarity with e-commerce advertising environments is preferred.