Job Title: Ads Expert (Performance Marketing)

Company: IIM SKILLS

Location: Noida Sector 15

Work Mode: Work from Office (MondayFriday) | Saturday Work From Home

Working Days: Monday to Saturday

Salary: As per market standards

Role Overview

IIM SKILLS is hiring an Ads Expert to plan, execute, and optimize paid advertising campaigns across multiple platforms including Google, Meta (Facebook & Instagram), and Quora. The role is focused on lead generation, scaling campaigns, and improving ROI for our professional training programs.

Key Responsibilities

Manage and optimize paid ad campaigns across Google Ads, Meta Ads, and Quora Ads .
Plan campaign structures, audience targeting, creatives, and budgets.
Perform keyword research, audience research, and A/B testing.
Monitor daily performance metrics such as CPL, CPA, ROAS, and conversions.
Optimize ads and funnels to improve lead quality and cost efficiency.
Coordinate with content, design, and landing page teams.
Track performance using analytics tools and prepare regular reports.
Stay updated with platform trends, policies, and best practices.

Required Skills & Experience

Minimum 2 years of hands-on experience in performance marketing.
Strong working knowledge of Google Ads, Meta Ads, and Quora Ads .
Experience with lead generation campaigns for service-based or EdTech businesses.
Proficiency in conversion tracking, analytics, and campaign optimization.
Ability to manage multiple platforms and budgets simultaneously.

Apply / Refer

Interested candidates may apply or share references at:

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Contact:

Ads Expert (Performance Marketing)

IIM SKILLS

Job Description

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