Ads Data & Marketplace Performance Manager

Work Location: Gurgaon (Rapid Metro Connectivity)

Experience: 3-4 years

CTC: 5-6LPA

Role Overview

We are looking for an Ads Data & Marketplace Performance Manager who can combine hands-on Amazon Ads execution with deep analytical thinking and data organization.

This role is about:

• Structuring ad data
• Building reporting systems
• Driving decisions from numbers
• Creating scalable advertising infrastructure

You will work closely with the founder to build a data-first advertising engine across Amazon and other marketplaces.

Core Responsibilities

1 Ads Data Analysis & Reporting (Primary Focus)

• Analyse Amazon Ads data (SP, SB, SD) at:
• Campaign level
• Ad group level
• Keyword & search term level
• Monitor ACOS, ROAS, CTR, CVR, TACOS, and contribution margins
• Identify scaling opportunities and waste reduction areas
• Track profitability impact of advertising decisions
• Build structured reporting dashboards and weekly performance reviews
• Maintain clean historical data archives

2 Marketplace Ads Management

• Plan, launch, and optimize Amazon Ads campaigns
• Manage:
• Keyword research & structure
• Budget allocation
• Bid strategy
• Placement adjustments
• Scale winning campaigns and pause inefficiencies
• Manage ads for other marketplaces (Flipkart, etc.) if required
• Continuously test creatives and structures

3 Data Infrastructure & Systems Building (Preferred)

• Organize raw advertising data into structured formats
• Work with APIs, connectors, or third-party tools to automate data flow
• Build or assist in building:
• Data pipelines
• Reporting sheets
• Internal dashboards
• Maintain accuracy and integrity of ad data
• Reduce dependency on manual exports

Preferred: Experience working with Amazon Ads API or building structured data systems.

What Were Looking For

Must-Have

• 34 years of hands-on Amazon Ads experience
• Deep understanding of:
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Strong data analysis ability
• Advanced Excel / Google Sheets skills
• Ability to interpret ad data in relation to business margins
• Structured thinking and high ownership

Strongly Preferred

• Experience building reporting infrastructure
• Familiarity with:
• Amazon Ads API
• Data connectors
• BI tools (Looker, Power BI, etc.)
• Understanding of SQL / data organization concepts
• Experience managing multi-SKU accounts at scale

Nice to Have

• Experience in scaling brands beyond 1 Cr/month
• Exposure to marketplace expansion strategies
• Basic scripting / automation knowledge

What Success Looks Like

• Cleaner ad account structure
• Lower wasted spend
• Scalable keyword frameworks
• Reliable reporting dashboards
• Faster decision-making
• Improved contribution margins, not just higher revenue

Work Environment

• Founder-led, performance-driven setup
• High accountability
• High autonomy for capable operators
• Focus on long-term systems, not hacks