Adobe Marketo | 4-9 Years | Mumbai, Bangalore & Chennai
Capgemini
2 - 5 years
Chennai
Posted: 4/16/2025
Job Description
Job Description
Strong knowledge on Marketo Administration - Ability to understand, implement solutions using Marketo - Munchkin tracking code and key settings. Ability to audit, better understanding of transactional vs promotional setupGood understanding of data, web-development - includes responsive web-pages, Email templates. Strong knowledge on JS and APIsBetter understanding of analytics - Website Tracking, Multi-Channel Interactions, External Tracking setup etc
Primary Skill
s:Strong knowledge on B2B and CRM integrationsUnderstanding the client strategies and providing/suggesting the better/optimised solutions based on client requirements. Enables the solution to address the agreed business and technical requirements.Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenueGood knowledge on Nurture Programs, Lead Generations, Progressive Profiling, Lead Scoring strategies. Ability to suggest clientsUnderstanding the B2C and B2B differences and ability to setup integrate multi-channel communications. Experience in both B2C and B2B marketing and will have at least 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline.Ability to guide/lead the team members or similar experience preferredProvides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategiesWorks within the client's budget to produce effective promotional materials and advertising opportunitiesEstablishes marketing tracking methods to help each client evaluate performance over timeGood with either Java Scripting or Velocity Scripting, HTML/CSSGood to have End user training capability on Marketo or any similar marketing tools.Secondary Skills:Certifications - Marketo Certified Expert(or any similar certification - mandatory)Certifications - Marketo Certified Associate (optional/not mandate)Strong knowledge on B2 skillsets + addition to that strong knowledge on Events setup, running WebinarsStrong knowledge on Subscription Centers - Managing preferences
About Company
Capgemini is a global leader in consulting, technology services, and digital transformation. Headquartered in Paris, France, Capgemini provides a wide range of services, including IT consulting, managed services, business process outsourcing, and digital transformation solutions. With over 360,000 employees across more than 50 countries, the company focuses on helping organizations innovate and transform their businesses to remain competitive in a rapidly changing digital landscape. Capgemini is known for its expertise in cloud computing, AI, cybersecurity, and other emerging technologies, working closely with clients to develop sustainable and cutting-edge solutions.
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