Adobe Launch and Analytics Developer - L4

Wipro

5 - 8 years

Hyderabad

Posted: 05/07/2025

Job Description

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

We are seeking a highly skilled and hands-on Digital Analytics Implementation Specialist to join our technical analytics team. This role focuses on implementing, customizing, and automating data collection processes across digital platforms. The ideal candidate will develop cohesive measurement strategies that align with client priorities and ensure seamless data flow across systems.

Key Responsibilities:

Lead analytics implementation across the full lifecycle for web, responsive, and native app platforms using Adobe Launch.
Collaborate with cross-functional teams to define and implement technical tagging requirements.
Create and maintain Solution Design References (SDRs) and translate them into precise script code for deployment.
Enhance and manage digital data layers (e.g., ACDL) within the Tag Management System.
Write and maintain custom scripts using JavaScript, jQuery, or similar languages to meet advanced tracking needs.
Develop, test, and deploy code modifications to support analytics requirements.
Troubleshoot and resolve tagging and data collection issues using browser developer tools and debugging utilities.
Maintain and optimize Adobe Analytics JavaScript tags and plugins.
Participate in Agile development cycles, including QA and deployment processes.
Utilize Adobe Analytics Workspace for advanced segmentation, reporting, and administration.

Required Skills & Experience:

Proven experience in analytics implementation using Adobe Launch and Adobe Marketing Suite.
Strong understanding of digital data layers and event-based tracking.
Proficiency in JavaScript, jQuery, and other web scripting languages.
Experience with debugging tools and browser consoles.
Deep knowledge of Adobe Analytics, including Workspace and admin console.
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Hands-on experience with Adobe Experience Platform (AEP), Customer Data Platform (CDP), WebSDK, Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO).

Mandatory Skills: Adobe Launch and Analytics .

Experience: 5-8 Years .

Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.

About Company

Wipro Limited is a global information technology, consulting, and business process services company based in India. Founded in 1945, Wipro provides a wide range of services, including software development, IT infrastructure management, and business consulting. The company serves various industries, such as banking, healthcare, and manufacturing, and is known for its focus on innovation and sustainability. With a presence in over 50 countries, Wipro is recognized for its commitment to quality and customer satisfaction.