Adobe Experience platform

Job Description

We are seeking an experienced Adobe Experience Platform (AEP) Specialist with strong hands-on expertise in Adobe Real-Time CDP (RT-CDP) and Adobe Journey Optimizer (AJO) . The role involves designing, implementing, and optimizing real-time customer data platforms and personalized journeys while ensuring data quality, governance, and performance across the AEP ecosystem.

Key Responsibilities

Adobe RT-CDP Platform Responsibilities

• Act as a platform expert for Adobe Experience Platform Real-Time CDP , including POC and implementation experience
• Configure AEP RT-CDP components such as schemas, datasets, identity resolution, profiles, segmentation, and destination activation
• Manage data ingestion, transformation, and activation from multiple data sources
• Design and maintain robust data architecture, ETL pipelines, and AEP data schemas
• Apply best practices in data modeling within the AEP ecosystem
• Work with AEP APIs, Web SDKs, Mobile SDKs , and integrations with other Adobe Experience Cloud tools
• Troubleshoot data quality issues, latency, and performance bottlenecks

Adobe Journey Optimizer (AJO) Responsibilities

• Design, build, and optimize customer journeys and campaigns using Adobe Journey Optimizer
• Work with AJO modules including Journeys, Campaigns, Events, Audiences, Orchestration, Content Fragments, and Channel Configurations
• Build and execute campaigns using API-based target lists or audience qualification
• Activate campaigns across Email, SMS, Push Notifications , and other supported channels
• Monitor journey and campaign performance using AJO out-of-the-box reports (24-hour and all-time)
• Analyze campaign effectiveness and derive actionable insights
• Diagnose and resolve technical issues related to journeys, campaigns, and data flow

Collaboration & Project Management

• Communicate technical concepts effectively to both technical and non-technical stakeholders
• Collaborate with Martech, Marketing Operations, Adobe Support, and cross-functional teams
• Support issue resolution and successful project delivery
• Stay up to date with advancements in AEP, RT-CDP, and AJO
• Continuously improve skills in data management, analytics, and customer experience platforms

Mandatory Skills & Qualifications

• 6+ years of overall IT experience
• 2+ years of hands-on experience with Adobe RT-CDP and Adobe Journey Optimizer (AJO)
• Strong experience with AEP data ingestion, schema design, identity resolution, segmentation, and activation
• Proficiency in SQL and intermediate to advanced data analysis
• Experience using Adobe REST APIs for investigation and issue resolution
• Strong troubleshooting and problem-solving skills
• Familiarity with AEP stack (RT-CDP, AJO, Customer Journey Analytics)
• Understanding of data privacy regulations such as GDPR and CCPA