Adobe Digital Analytics Analyst

We are seeking a highly skilled Digital Analytics Analyst / Adobe Analytics Specialist with strong expertise across the Adobe Experience Platform (AEP), including Adobe Analytics, Adobe Customer Journey, Analytics (CJA), Adobe Launch (Tags), and Adobe Web SDK. This role blends strategic digital marketing analytics, advanced data analysis, and hands-on technical implementation. You will work closely with marketing, product, engineering, and data teams to design, implement, analyze, and optimize digital measurement solutions across web and mobile platforms, transforming complex datasets into meaningful, actionable insights.

What youll do

Analytics, Insights & Strategy

Analyze historical traffic trends, search trends, and end-to-end customer journeys across digital channels.

Develop and maintain benchmarking, trending, and KPI frameworks to support customer experience and business objectives.

Identify behavioral patterns and performance trends to optimize user engagement and conversion.

Conduct ad-hoc and deep-dive analyses to support initiatives and stakeholder decision-making..

Adobe Analytics & Customer Journey Analytics (CJA)

Design, build, and maintain dashboards, reports, segments, and calculated metrics in Adobe Analytics and Adobe Customer Journey Analytics (CJA).

Leverage CJA and Adobe Experience Platform (AEP) to unify cross-channel and cross-device customer data.

Design and maintain Experience Data Model (XDM) schemas and event structures to support scalable, accurate customer journey analysis.

Translate business and measurement requirements into XDM-compliant data models, in collaboration with marketing, product, and engineering teams.

Support AEP development and enhancements, including data modeling, schema alignment, dataset configuration, and data quality validation.

Utilize AEP sandboxes to segregate data across environments (e.g., development, QA, production).

Support multi-sandbox governance models, including:

Shared sandboxes for standardized datasets and centralized reporting

Isolated sandboxes for experimentation, regional initiatives, or team-specific use cases

Ensure consistency, accuracy, and governance across Adobe Analytics and CJA reporting.

Technical Implementation & Tag Management

Define the design and implementation of digital analytics tracking, tagging, and targeting for web and mobile applications.

Implement and support data collection using Adobe Web SDK, including event design and validation of Web SDK payloads against XDM schemas.

Provide technical requirements, tracking specifications, and implementation guidance to frontend and backend development teams.

Implement and maintain tags using Adobe Launch (Tags), including pixel, conversion, and link tracking.

Partner with engineering teams to validate analytics implementations across environments and releases.

Ensure analytics implementations meet data quality, privacy, security, and compliance standards.

Collaboration & Stakeholder Engagement

Collaborate with product managers, marketers, developers, data engineers, and analytics leaders across the organization.

Act as a trusted analytics advisor, providing clear technical direction and measurement strategies.

Present insights, dashboards, and strategic recommendations to internal stakeholders and leadership.

Assist in documenting best practices, implementation standards, and operational efficiencies within the digital analytics function.

Qualifications and Requirements

Bachelors degree in Computer Science, Engineering, Marketing, or equivalent experience.

This role aligns with Adobe Analytics, Customer Journey Analytics, and Adobe Experience Platform (Business Practitioner) certification paths. Certifications are considered an asset but are not required.

Experience

7+ years of experience in Digital Marketing Analytics, Data Analysis, or Data Science.

4+ years of hands-on experience with Adobe Analytics, including reporting and implementation.

Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP)

strongly preferred.

Experience working with global brands or large-scale digital ecosystems is an asset.

Experience with Adobe Target is nice to have.

Technical Skills

Strong experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Launch (Tags), and Adobe Web SDK

Experience designing and working with XDM schemas and event-based data models.

Familiarity with Adobe Experience Manager (AEM) and how analytics integrates with content management platforms.

Experience with SQL and strong understanding of data structures and database concepts.

Knowledge of advanced analytics tools (e.g., Python) is a plus.

Familiarity with session replay, heat mapping, and voice-of-customer tools.

Core Competencies

Excellent analytical, problem-solving, and organizational skills.

Ability to manage multiple initiatives and priorities simultaneously.

Strong written and verbal communication skills, with the ability to explain complex analytics concepts clearly.

Proven ability to work independently and collaboratively in a fast-paced, evolving environment.

High attention to detail with a strong focus on data accuracy, quality, and governance.

Behavioral Skills:

Leadership & Mentorship: Ability to lead by example and mentor junior developers, fostering an environment of growth and collaboration.

Effective Communication: Clear and concise communication skills to effectively convey ideas, requirements, and feedback to the team, stakeholders, and clients.

Problem-Solving Attitude: Proactively identifying challenges and developing innovative solutions to overcome them.

Collaboration & Teamwork: Ability to work well within a team, encouraging collaboration and achieving high-quality results.

Adaptability & Flexibility: Comfortable in a fast-paced, ever-changing environment, and willing to adapt to new frameworks and tools as needed.

What youll get in return:

Joining Taazaa Tech means thriving in a dynamic, innovative environment with competitive compensation and performance-based incentives. You'll have ample opportunities for professional growth through workshops and certifications, while enjoying a flexible work-life balance with remote options. Our collaborative culture fosters creativity and exposes you to diverse projects across various industries. We offer clear career advancement pathways, comprehensive health benefits, and perks like team-building activities.

Who we are:

Taazaa Tech is a kaleidoscope of innovation, where every idea is a brushstroke on the canvas of tomorrow. It's a symphony of talent, where creativity dances with technology to orchestrate solutions beyond imagination. In this vibrant ecosystem, challenges are sparks igniting the flames of innovation, propelling us towards new horizons.

Welcome to Taazaa, where we sculpt the future with passion, purpose, and boundless creativity