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Adobe Customer Data Platform CDP Business Analyst Corporate Technology
TCS
0 - 3 years
Hyderabad
Posted: 21/10/2024
Job Description
Job Description
TCS has always been in the spotlight for being adept in “the next big technologies”. What we can offer you is a space to explore varied technologies and quench your techie soul.
The customer - LSEG (London Stock exchange group) is a leading global financial markets infrastructure and data group, also they are dedicated partners with a deep commitment to excellence, delivering value for their customers. They are leaders in data and analytics, risk, collateral and processing solutions, capital formation and trade execution. With them you get the level of influence and opportunity that you’d have at a startup, combined with the large-scale impact of working at a global company
LSEG is a global organization spanning 70 countries and one rooted in a culture of growth, opportunity, diversity, and innovation, this is a place where everyone can grow, develop, and fulfil your potential with purposeful careers.
Role Name: Adobe Customer Data Platform (CDP) Business Analyst - Corporate Technology
Desired Experience Range: 4 years to 8 Years
Location of Requirement: Hyderabad
Tech Profile/Essential Skills
• Adobe Customer Data Platform (CDP)
• Adobe AEP
• Salesforce Data Cloud
• Tealium Audience Stream or Segment CDP
Preferred Skills and Experience
• Marketing automation platforms
• CRM systems
• Web analytics platforms such as Adobe Analytics/Google Analytics.
Education and Professional Skills
• BS/MS degree in Computer Science, Software Engineering or STEM degree (Desirable)
• Minimum 2+ years of experience in (CDP) or marketing technology (Martech) with a focus on the financial services industry.
• Demonstrable experience working on Adobe CDP, incorporating web analytics, digital analytics, and real-time personalization.
• Hands-on experience with one or more CDP solutions like Adobe AEP, Salesforce Data Cloud, Tealium AudienceStream, or Segment CDP.
• Solid understanding of data quality principles, data cleansing techniques, and data governance frameworks.
• Good communication and presentation skills.
• Ability to meet deadlines and work independently or as part of a team.
• Strong analytical and problem-solving skills.
• Some experience with marketing automation platforms, CRM systems, and web analytics platforms such as Adobe Analytics/Google Analytics.
Detailed Responsibilities
• Integrate data from various sources into Adobe CDP, ensuring data quality and consistency.
• Develop and execute segmentation strategies to target specific customer segments with personalized content and offers.
• Collaborate with marketing, analytics, and IT teams to design and execute the data needed to drive marketing campaigns.
• Assist in CDP Data improvements, including requirements gathering, data integration (from web analytics, digital analytics, and streaming data sources) testing, and release.
• Configure and run data integrations with marketing, CRM, web analytics, digital analytics, and other enterprise systems , enabling real-time personalization at
scale.
• Solve issues and ensure successful ongoing platform data quality and integrity.
Location
Hyderabad
Job Function
TECHNOLOGY
Role
Engineer
Job Id
329940
Desired Skills
Adobe | Sales
Desired Candidate Profile
Qualifications : BACHELOR OF TECHNOLOGY
About Company
Tata Consultancy Services (TCS) is one of the largest multinational IT services and consulting companies in the world, headquartered in Mumbai, India. It operates in over 50 countries and is a part of the Tata Group, India's largest business conglomerate. TCS offers a wide range of services including software development, consulting, digital transformation, and business solutions, serving industries such as finance, healthcare, retail, and telecommunications. Known for its global reach, technological expertise, and innovation, TCS is consistently ranked among the top IT services companies globally.
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