Adobe Campaign

Desired Competencies (Technical/Behavioral Competency)

Must-Have

• Adobe Campaign Classic
• Adobe Campaign Standard
• SQL server or equivalent, HTML5, CSS, Javascripts.
• Email designing and cross channel marketing solution expert
• Push and In-App channel delivery expert
• Good knowledge of segmentation and personalization
• Conversational marketing campaign exposure
• Exposure to Integration of Adobe Experience Cloud Products and other up-stream/downstream production with Campaign
• Good knowledge of Application Programming Interface like POSTMAN
• Basic knowledge of JSON/SML

Good-to-Have

• Adobe Campaign Certification (Developer/Business Practioner/Architect as per the role)
• Hands on Experience in other campaigning tools like Marketo, SFMC, UNICA, PARDOT etc
• Experience in other Adobe products like Target, Analytics, AEM, DTM, Adobe Audience Manager, Adobe Media Optimizer, Livefyre and Sensei.