Adobe Analytics

Role: Adobe Analytics

Experience: 2 - 4 years

Location: Pune

Responsibilities

• Implement and manage Adobe Analytics tracking (eVars, props, events)
• Map front-end data to analytics variables
• Configure and maintain Adobe Analytics report suites
• Validate end-to-end data flow and tracking accuracy
• Support campaign tracking using metadata platforms

Skills

• Strong expertise in Adobe Analytics (eVars, props, events)
• Experience with tag management and data layer mapping
• Solid understanding of digital analytics QA and validation

Tools

• Adobe Analytics
• Adobe Launch / Ensighten
• Campaign Metadata Platforms (e.g., GCampaign, Claravine)
• Omnibug
• JIRA / Confluence