Adobe Analytics Specialist

Role description

Roles Responsibilities

• Reporting Dashboarding Data Analysis Insights
• Strong handson experience of Adobe Analytics Workspace in generating differentall types of CustomStandard Reports like Funnel Performance Path Analysis Fallout and End to End Customer Journey Analysis
• Must have working knowledge of AA dashboards designing and ad hoc reports to showcase trends progressspikefall rate across business KPIs and goals which provide stakeholders a clear understanding of digital performance
• Sound functional knowledge on building segmentscrosssegmentation and calculated metrics to better understand user experience conversion based on data factors like source channel visitor frequency CLV and Demography etc
• Ability connect data from different data sources Media Campaign Web Analytics CRM First Party and Third Party etc Performance to design selfexplanatory dashboards
• Good understanding of AA OOB AddonsPlugins APIs to derive Automation Anomaly Detection and ReportingTagging Process Optimization
• Must have ability of story telling out of the data analysis for key business decision making for marketing leaders
• Well versed in conducting indepth analysis to identify improvement opportunities and provide actionable recommendations for data monetization and marketing strategies
• Ability to stich data across customer touch points within 1st Party website and later if user navigates to 3rd Party Partner Site and make it meaningful to leverage customer targeting as well as for personalization
• Web Campaign TaggingData Collection
• Good experience in developing designing measurement frameworks across CLEs to stitch customer journeys
• Cross Collaborate with DevelopmentIT Teams to ensure proper data collection and implementation of the required tags
• Hands on experience in implementation of Thirdparty media pixels Creation of Campaign Tags and Custom Tracking codes as well as first party tags on site
• Should have sharp IQ for Data Validation Verification of website and campaign tagging which required QA across all stages of tagpixel implementation
• Identify issues proactively and work closely with cross functional teams to recommend resolutions and enhancements

Others

• Stay updated on industry trends and best practices in Web Analytics space recommending and implementing updates and optimizations
• Should have understanding of personalized customer targeting out of web and campaign performance analytics to derive the better ROI
• Training and Support Provide training and support to internal teams on Adobe Analytics tools and methodologies

TechnoFunctional Skills

• Adobe Analytics and Adobe Launch
• Campaign and Web Tagging Media Pixel Implementation
• CrossDevice Analytics Predictive Analytics Attribution Modeling RealTime Reporting Advance Segmentation MultiChannel Data Collection
• Workspace Data Warehouse Reporting
• Basic understanding of htmljavascript

Skills

Mandatory Skills : HTML/HTML5,JavaScript,Adobe Analytics - Campaign
Good to Have Skills : HTML/HTML5, JavaScript