Adobe Analytics Developer

Job Title: Adobe Analytics Developer

Job Location-PAN India

Experience Required-6-9 Years

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way youd like, where youll be supported and inspired by a collaborative community of colleagues around the world, and where youll be able to reimagine whats possible. Join us and help the worlds leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Your Role

As an Adobe Analytics Developer , you will architect and implement robust web/app analytics solutions that power datadriven decision making. Youll translate business requirements into scalable tracking designs, implement tags via Adobe Tags (Launch) / Adobe Experience Platform Web SDK , validate data quality endtoend, and enable stakeholders with accurate, timely insight in Analysis Workspace .

In this role you will play a key role in:

• Solution Design & Governance
• Convert KPIs and user journeys into tracking plans/SDRs (eVars, props, events), map to XDM/AA variables , define report suites/virtual report suites, and set processing rules & classifications.
• Tagging Implementation (Web & Mobile)
• Implement and maintain analytics via Adobe Tags (Launch) extensions, AEP Web SDK / Edge Network , AppMeasurement (where applicable), and mobile SDKs; ensure performant, privacysafe beaconing.
• Validation, QA & Data Quality
• Use Adobe Experience Platform Assurance (Project Griffon) , Adobe Debugger, Charles/Fiddler, network inspectors, and sandbox environments to validate events, context data, and variable mappings; establish automated checks and alerting.
• Workspace Enablement & Insights Readiness
• Build foundational segments, calculated metrics, and panels ; curate components for business users; manage Data Warehouse/Data Feeds for downstream modeling and BI.
• Personalization & MarTech Integration
• Integrate Analytics with Adobe Target (A4T), AEP RTCDP/Journey Optimizer , consent tools, and key destinations; ensure consistent identity stitching and taxonomy across platforms.
• Compliance, Privacy & Consent
• Implement consent gating, IP obfuscation, and data minimization; partner with security/legal to adhere to GDPR/CCPA/DPDP and internal data policies.
• Monitoring & Optimization
• Maintain version control, environments, and release pipelines; monitor volume/anomalies, manage bot rules & internal traffic filters; continuously improve tracking coverage and reliability.

Your Profile

• Experience: 37 years in digital analytics/MarTech; 2+ years handson with Adobe Analytics implementation and Adobe Tags (Launch) / AEP Web SDK .
• Mindset: Detailoriented, documentationdriven, with a bias for automation, testing, and data quality.
• Collaboration: Comfortable partnering with product, engineering, marketing, data science, and privacy teams.
• Communication: Can translate technical tracking into clear business insights and actionable recommendations.

Top 5 Technical Skills

1. Adobe Analytics Fundamentals
2. Mastery of eVars, props, events , report suites, processing rules , classifications, segments , calculated metrics , and Analysis Workspace best practices.
3. Tag Management & SDKs
4. Proficient with Adobe Tags (Launch) , AEP Web SDK / Edge Network , AppMeasurement (web/app), mobile SDKs; strong grasp of data layer design (JSON/XDM) and event/data mapping.
5. Debugging & QA Tooling
6. Handson with AEP Assurance (Project Griffon) , Adobe Experience Platform Debugger, network tools (Chrome DevTools, Charles/Fiddler ), sandbox testing, and automated validation.
7. JavaScript & Implementation Engineering
8. Solid JavaScript for custom rules, extensions, and data layer enrichment; understanding of SPA frameworks (React/Angular/Vue) routing and eventing implications on analytics.
9. Data Pipelines & Integrations
10. Experience with Data Feeds/Data Warehouse exports , S3/BigQuery/Snowflake pipelines, BI handoffs; working knowledge of A4T (Analytics for Target) and integrations with AEP/Target/CJA .

Nice-to-Have (Plus)

• Customer Journey Analytics (CJA) , schema design, and connections.
• Privacy/Consent platforms (OneTrust, TrustArc) and IAB TCF handling.
• CI/CD & DevOps for tag deployments, Git, and environment strategy.
• Testing frameworks (Cypress/Playwright) and analytics validation in CI.
• Performance & SEO basics to ensure analytics doesnt degrade UX.

What you'll love about working here

• You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
• You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
• At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.