Adobe Analytics - Campaign

Role description

Location: Pune/Hyderabad

Social Blogging Digital Marketing Engineer Sprinklr Experience Required

Key Responsibilities

Social Media Management Automation

oManage and optimize social media campaigns across multiple platforms using Sprinklr

oDevelop automated workflows in Sprinklr for content publishing engagement and reporting

oCollaborate with content and creative teams to schedule track and measure campaign effectiveness

Blogging Content Strategy

oWork with content creators editors to publish and distribute blogs effectively across various channels

oEnsure blogs and social content are SEOoptimized and aligned with digital marketing goals

oManage integrations between AEM or other CMS and Sprinklr to streamline content workflows

Analytics Performance Optimization

oTrack and analyze social media and blog performance metrics using Sprinklr Google Analytics and other tools

oGenerate insights and reports to improve engagement reach and conversions

oConduct AB testing on social posts and blog content to enhance effectiveness

Marketing Technology Integration

oIntegrate Sprinklr with CRM CMS and other marketing tools eg Salesforce HubSpot Google Ads

oSupport APIbased integrations and data flow automation between marketing platforms

oTroubleshoot and optimize the Sprinklr platform for campaign efficiency

Community Engagement Brand Growth

oMonitor brand mentions audience sentiment and engagement trends

oCollaborate with customer service and marketing teams to respond to customer inquiries on social media

oSupport influencer marketing initiatives and social listening strategies

Qualifications Skills

• 3 years of experience in digital marketing social media and blogging
• Handson experience with Sprinklr campaign management automation analytics
• Proficiency in social media platforms LinkedIn Twitter Instagram Facebook YouTube etc
• Experience with SEO Google Analytics and CMS platforms WordPress preferred
• Technical proficiency in API integrations marketing automation and data analytics
• Knowledge of AB testing paid social campaigns and performance marketing
• Strong analytical communication and project management skills
• Experience in B2B or B2C marketing preferably in tech or SaaS industries

Preferred Qualifications

• Experience with YouTube video readiness for publishing Google Ads Meta Ads and LinkedIn Ads
• Knowledge of HTML CSS and JavaScript for minor website or email customizations
• Familiarity with AIdriven marketing tools and chatbots for customer engagement

Skills

Mandatory Skills : HTML/HTML5, JavaScript, Sprinkler