Responsibilities
Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance • Responsible for analytics engineering and web data infrastructure, applying data best practices and continuous integration to the analytics code base • Manage data-driven insights and ideas to support decision making, development efforts, funnel optimizations, marketing campaigns, and overall site optimization • Stay aligned with company-wide objectives and ensure the analytics roadmap supports these objectives • Coach, mentor, and train team on web analytics best practices, providing technical expertise where needed • Be accountable to the health of the digital commerce sales funnel and proactively investigate any anomalies • Establish and maintain strong relationships with key stakeholders in eCommerce, eProcurement, U/X, SEO, Demand Generation, Sales, and Leadership to drive actionable insights • Oversee Adobe Analytics reporting to support functional teams across the organization • Conduct deep analysis on customer pathing and conversions to optimize the site experience • Evaluate the contribution of marketing channels to overall site performance and support marketing integrations via Adobe Launch • Leverage session replay software to analyze optimization opportunities in partnership with UX/product teams • Automate regression testing and identify bugs in tracking • Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.) • Train others on how to leverage data and insights, promoting a culture of digital data literacy and empowered product owners • Run all scrum activities, including standups, sprint planning, grooming, and backlog management • Develop and maintain processes and oversee timely delivery of quality analytics requests • Present program progress to leadership, tracking timelines and communicating launches
Technical Requirements
Bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline • Deep knowledge of website analytics and software with at least 2+ years of managing web analysts and data engineers. • Adobe Analytics and Adobe Suite Experience (Target, Marketo, Launch, AEM) • Strong communication skills and the ability to tell a story with data • Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus) • Proficient Office 365 (Excel, PowerPoint, Teams, Outlook, etc.) • Experience working in an Agile environment and running Agile team ceremonies •
Preferred Skills
Technology->Digital Marketing->Adobe Campaign
Technology->Digital Marketing->Adobe Test and Target
Technology->Adobe Analytics->Analytics Functional
Additional Responsibilities
Master’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline • Decibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust (or other cookie management software), Salesforce CRM Analytics (or other CRM) • GA4 and Google Tag Manager
Educational Requirements
Bachelor of Engineering
