Admissions Manager / Head of Admissions

Invites applications from qualified and experienced candidates.

Job Title: Admissions Manager / Head of Admissions

Reports to: Principal / Director / Head of School

Department: Admissions / Administration

Application Process: Interested candidates are requested to submit their profiles through the website: https://dayanandasagar.edu/careers/apply-now

Job Overview The Admissions Manager is a senior leadership role responsible for leading the school's admissions strategy, driving consistent year-on-year enrollment growth, and maintaining high conversion rates in a competitive CBSE school environment. The ideal candidate is a results-oriented professional with a strong track record of increasing admissions in reputed schools through strategic planning, effective parent counseling, digital/outreach marketing, team leadership, and excellent relationship management. This role ensures the school meets or exceeds its annual intake targets while upholding CBSE guidelines, school values, and a positive brand image.

Key Responsibilities

• Develop and execute a robust annual admissions strategy and plan to achieve (and exceed) targeted student enrollment numbers across all grades (Pre-Primary to Class X).
• Lead the end-to-end admissions process: handling inquiries (phone, email, walk-ins, online), counseling parents/students, conducting campus tours, application processing, assessments/interviews, document verification, fee discussions, and final enrollment.
• Build and manage a high-performing admissions team (counselors, coordinators, support staff), providing training, motivation, target setting, performance tracking, and regular reviews.
• Drive proactive student recruitment through multi-channel outreach: school website/social media optimization, digital marketing (Google Ads, Facebook/Instagram campaigns), participation in education fairs/expos, tie-ups with feeder schools/playgroups, referral programs, alumni networks, and community events.
• Maintain accurate, real-time admissions data using CRM/ERP software (or school management systems); prepare regular reports on pipeline, conversions, drop-offs, retention risks, and forecasts for the management / Principal.
• Collaborate closely with Principal, academic heads and finance for aligned branding, fee structuring, scholarship decisions, and compliance with CBSE affiliation norms on admissions.
• Oversee student retention initiatives by identifying potential withdrawals early and implementing re-engagement strategies.
• Represent the school professionally at external events, parent meets, and networking opportunities to enhance reputation and generate leads.
• Ensure strict adherence to ethical practices, CBSE RTE guidelines (where applicable), data privacy, and non-discriminatory admission policies.

Qualifications & Experience

• Education: Bachelor's degree (any discipline) from a recognized university; a postgraduate degree/diploma in Management, Marketing, Business Administration, or related field is preferred.
• Experience: Minimum 8 years of progressive experience in admissions/enrollment management, with at least 45 years in a leadership role (Admissions Manager/Head/Coordinator) in reputed CBSE (or equivalent) schools in India. Proven track record of significantly increasing admissions/enrollment numbers in competitive markets.

• Skills & Competencies:
• Strong sales/marketing orientation with excellent persuasion, negotiation, and objection-handling skills.
• Exceptional interpersonal and communication skills (verbal & written).
• Leadership & team management abilities with experience mentoring counselors.
• Data-driven decision-making; proficiency in MS Office, CRM tools, Google Workspace, and school ERP systems.
• Strategic thinker with market analysis and planning expertise.
• High energy, target-oriented, resilient under pressure, and passionate about education.
• Understanding of CBSE curriculum, school operations, RTE Act, and admission regulations.

Personal Attributes Confident, approachable, empathetic, highly organized, proactive, ethical, and capable of building long-term trust with parents and the community.

• This role suits a dynamic professional who has successfully grown admissions in mid-to-large reputed CBSE schools and can bring fresh ideas to sustain the school's position as a top choice for quality education.