Ad Tech /Programmatic Manager (News Publisher)

About the Role :

We are looking for a highly driven Ad Tech & Programmatic Operations professional to manage, optimize, and scale programmatic monetization across our digital publishing platforms at ABP Network. The candidate will play a critical role in maximizing revenue yield, managing SSP/DSP integrations, and ensuring seamless ad operations execution.

Key Responsibilities:

Programmatic Revenue & Yield Management

• Manage and optimize programmatic revenue across Display, Video, Native, and Mobile inventory.
• Work closely with SSP partners and demand sources to maximize fill rates and CPMs.
• Monitor performance metrics including eCPM, fill rate, viewability, and revenue trends.
• Implement yield optimization strategies such as floor price management, header bidding, and demand diversification.

Ad Tech & Platform Management

• Manage and optimize Ad Server platforms such as:
• Strong knowledge of Google Ad Manager is MANDATORY
• Header Bidding Platforms (Prebid / Amazon TAM / OB / Other wrappers)
• Analyze inventory performance using reporting tools and dashboards.
• Provide actionable insights to improve monetization and audience yield.
• Track discrepancies between ad server, SSP, and client reporting.
• Strong understanding of digital ad metrics and revenue KPIs.
• Ability to analyze data trends and derive revenue optimization strategies.
• Advanced Excel / Data analysis skills preferred.

Experience Range: 3-8 years of relevant experience