Ad Operations Specialist

Role : Ad Operations Specialist

Department: Marketing / Media Operations

Location: Shezan Lavelle, Bengaluru

Employment Type: Full-Time

Experience Level: 4 8 years

About the Role

We are seeking a detail-oriented and results-driven Ad Operations Specialist to manage, optimize, and analyze digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in campaign setup, execution, monitoring, and reporting, with strong analytical and communication skills to collaborate effectively with both internal teams and external partners.

Ad Operations Specialist who will not only manage and optimize digital advertising campaigns but also architect and implement a scalable, end-to-end ad operations ecosystem . This role demands a strong understanding of ad tech infrastructure, data tracking, and performance measurement, combined with hands-on expertise across multiple advertising platforms. The ideal candidate will take ownership of building robust systems, processes, and tools that enable our teams to execute campaigns efficiently and at scale.

Key Responsibilities

• Plan, execute, and manage ad campaigns across display, video, native, social, and mobile platforms.
• Handle the full campaign lifecycle from setup and endorsement to delivery, optimization, and post-campaign analysis.
• Track and monitor key performance indicators (KPIs) including CPA, CPI, CPL, and CPM to ensure campaign effectiveness.
• Generate and analyze daily/weekly reports to derive actionable insights and recommend data-driven optimizations.
• Ensure campaigns meet platform guidelines, brand safety, and internal quality standards.
• Work closely with publishers, affiliates, and internal stakeholders (sales, account management, creative teams) for seamless campaign execution.
• Utilize analytics and tracking tools (e.g., Google Analytics, Appsflyer, Adjust, MoEngage, or similar) to measure performance and attribution.
• Maintain deep understanding of all ad formats display, video, native, rich media, and performance-based ads.
• Continuously test creatives, placements, and audiences to maximize ROI and conversion efficiency.

Required Skills and Qualifications

• 4 years and above of experience in Ad Operations, Campaign Management, or Performance Marketing.
• Strong analytical skills with proficiency in ad analytics and campaign management tools.
• Proven knowledge of CPA, CPI, CPL, and CPM campaign models.
• Excellent communication and coordination abilities.
• Working knowledge of digital ad platforms (e.g., Google Ads, Meta Ads, DV360, Taboola, etc.).
• Understanding of tracking tools, attribution, and compliance standards.
• Strong problem-solving mindset and attention to detail.

Preferred Qualifications

• Experience with mobile attribution platforms (e.g., Appsflyer, Adjust).
• Familiarity with data visualization or reporting tools (e.g., Looker Studio, Power BI).
• Certification in Google Ads, Meta Blueprint, or related ad tech platforms.

Why Join Us

• Opportunity to work with cutting-edge ad technologies and top-tier clients.
• Collaborative, data-driven environment focused on continuous learning.
• Exposure to multiple digital channels and global performance marketing strategies.