Ad Monetization Manager [4+ yrs]

You will be spearheading the monetization strategy for our growing portfolio of casual and hypercasual games, focusing on maximizing In-App Advertising (IAA) and In-App Purchase (IAP) revenue. We look for people who are naturally inclined to dig into the numbers and are looking to grow alongside a fast-paced product.

Skills & Requirements:

• Minimum 4 years of experience executing monetization strategies specifically for hypercasual and casual mobile games.
• Deep expertise with ad mediation platforms (e.g., AppLovin MAX, IronSource, AdMob) and managing complex ad waterfalls and in-app bidding.
• Excellent data analysis, interpersonal, communication and storytelling skills to be able to present campaign results effectively to product and leadership teams.
• A logical thinker with a high level of drive, initiative & self-motivation, and can meet deadlines efficiently.
• Hands-on experience with analyzing spreadsheets and digital analytics tools specific to gaming, such as Firebase, GameAnalytics, or AppsFlyer.
• Passionate about marketing and transforming advertisers bottom-line results, while ensuring a balanced and engaging player experience.

Responsibilities:

• Perform daily account management of our ad mediation platforms, optimizing waterfalls and bidding networks to maximize eCPM and ARPDAU across global markets.
• Consistently conduct creative and targeting experiments to optimize campaigns for profitability. This includes rigorously A/B testing ad placements, pacing, and formats (Rewarded Video, Interstitials, App Open).
• Analyze and configure core game metrics (LTV, Retention, Cohort analysis) to ensure our aggressive monetization strategies do not cannibalize the overall user experience.
• Collate market insights about advertiser goals and industry trends into actionable campaign strategies, staying ahead of the curve on new ad tech innovations and privacy compliance.
• Collaborate tightly with the game design and development teams to seamlessly integrate monetization touchpoints directly into the core game loop of future titles.

If you are passionate for this role and love the idea of working with a team that values curiosity and innovation, then we want to hear from you! Apply now to join our team.