Activation Manager

Designation: Activation Manager

Location: Ahmedabad

Experience: 5-8 Years

Education: MBA Marketing

Industry Preference: Retail, Luxury, Telecom, FMCG (Field marketing)

This is the "Feet on the Street" role. The Activation Manager is responsible for the flawless execution of central campaigns and the creation of hyper-local initiatives to drive store footfall in their specific region

Key Responsibilities

Local catchment planning

• Map the catchment area (5-10km radius) of every store in the region to identify high-potential residential societies, clubs, and corporate parks.
• Conduct "Recce" visits to identify new opportunities for visibility (e.g., hoarding sites, society notice boards).
• Maintain a "Local Event Calendar" tracking regional festivals, exhibitions, and community gatherings.

Execution Excellence

• Oversee the deployment of central BTL campaigns (installations, promoters, collateral), ensuring they meet brand guidelines (correct logo usage, uniform standards).
• Manage on-ground logistics: permissions, setup, and dismantling of activation setups.
• Ensure all promoters/staff are trained on the specific offer/script before the event starts

Local Cross-Promotions & Lead Gen

• Tie up with local businesses (e.g., a famous local salon, boutique, or car dealership) for cross-receipting or referral programs.
• Drive "Door-to-Door" or RWA (Resident Welfare Association) activities to generate qualified leads.
• Ensure all leads generated are digitally captured and passed to the store manager within 24 hours.

Vendor Supervision

• Supervise local vendors during events to ensure quality delivery (no torn flexes, proper lighting).
• Verify vendor bills against actual execution (proof of execution photos) before processing payments.

Key Success Metrics

• Leads Generated: Total valid leads generated per month in the region.
• Verify Event Execution Score: Compliance score based on photos/audit of the event setup
• Cost Per Lead (CPL): Average cost incurred to generate one valid lead in the region.
• Store Support: Satisfaction score from Store Managers regarding marketing support.