Account Manager / Lead

Experience: 4 7 Years

Location: Andheri East, Mumbai (Work from Office)

Reports To: Account Director / Business Head

About the Role

The Senior Account Manager is the owner of account health, execution quality, and client confidence. This role goes beyond coordination it demands strategic clarity, strong execution ownership, and the ability to keep accounts calm, predictable, and growing.

You are expected to independently manage day-to-day account operations, anticipate risks, guide junior team members, and act as the bridge between client intent and agency delivery across social, digital, paid media, SEO, web, and creative teams.

If something is delayed, missed, or confusing you are the person accountable for knowing whats happening, why, and whats next.

Key Responsibilities:

Client Management & Account Ownership

• Act as the primary owner of assigned client accounts.
• Maintain strong client relationships through clear communication, regular updates, and proactive problem-solving.
• Ensure clients feel supported, informed, and confident in the agencys work.
• Lead client calls, reviews, and alignment discussions independently.
• Identify risks early and escalate with solutions not problems.

Strategic Thinking & Planning

• Understand why each activity is being executed not just what is being done.
• Translate business objectives into structured digital and social strategies.
• Provide strategic inputs on content direction, platform selection, and campaign approach.
• Guide junior team members on context, priorities, and execution logic.

Execution Ownership & Delivery

• Own timelines, task tracking, and closure across all deliverables.
• Ensure smooth coordination between creative, content, media, SEO, and web teams.
• Maintain high execution hygiene minimal errors, rework, or missed deliverables.
• Monitor execution health and ensure work moves as planned.

Social Media & Platform Expertise

• Strong working knowledge of Meta, LinkedIn, X (Twitter), YouTube, and content formats.
• Oversee content calendars, campaign rollouts, and platform-specific execution.
• Ensure consistency in tone, quality, and brand alignment across platforms.
• Reduce platform-level errors through clear briefing and quality checks.

Paid Media & Digital Awareness

• Possess a working understanding of Meta Ads, LinkedIn Ads, and Google Ads fundamentals.
• Coordinate effectively with media teams on briefs, creatives, timelines, and performance.
• Ensure paid, SEO, and social efforts are aligned under one strategic direction.

Analytics, Reporting & Performance Tracking

• Read dashboards, understand performance metrics, and identify trends.
• Ensure accurate, timely reporting with clear summaries for clients and leadership.
• Convert data into insights, not just numbers.
• Track KPIs, delivery status, and account stability consistently.

Process, Productivity & Tools

• Maintain clean task tracking using tools like Asana, Trello, Slack, Excel, and PPT.
• Ensure zero missed deliverables through structured follow-ups and documentation.
• Maintain meeting notes, MOMs, and action trackers without dependency.

GenAI & Emerging Tech Usage

• Use ChatGPT and AI tools to improve efficiency, drafting, ideation, and planning.
• Apply AI meaningfully faster turnarounds, better briefs, sharper thinking.
• Encourage responsible AI usage within the team for productivity gains.

Required Skills & Expertise

• Account Management - Strong ownership of day-to-day operations, timelines, and execution
• Strategic Awareness - Clear understanding of objectives, rationale, and outcomes
• Social Media Platforms - Meta, LinkedIn, X (Twitter), YouTube formats & best practices
• Paid Media Awareness - Working knowledge of Meta, LinkedIn & Google Ads fundamentals
• Analytics & Reporting- Dashboard reading, performance analysis, clear summaries
• Client Communication- Confident, clear, and structured email & verbal communication
• Creative Process - Understanding of creative workflows & film/video production
• Productivity Tools - Excel, PowerPoint, Canva, Asana/Trello, Slack
• GenAI & Tech - ChatGPT & AI tools for efficiency and ideation

KPIs / Success Metrics (Senior AM Scorecard)

• Reliability - Can the team trust you to run the account independently day-to-day?
• Account Stability - Client confidence, reduced escalations, smooth operations
• Execution Health - Is work moving as planned with minimal errors or delays?
• Strategic Awareness- Do you understand and explain why things are being done?
• Chaos Control- Is the account calm, organised, and proactive vs reactive?
• Leadership Readiness- Are you stepping up, guiding juniors, and owning outcomes?

Education & Background

• Bachelors degree in Marketing, Mass Communication, Media Studies, or related field.
• 47 years of experience in digital or social media account management (agency side preferred).
• Exposure to managing multiple brands and stakeholders independently.

Why Join Us

Youll work on diverse brands, lead meaningful client relationships, and move from execution management to account leadership. This role is designed for professionals ready to own outcomes, build trust, and step into future Account Director responsibilities.