Account Manager - TV Activation

Dentsu

5 - 10 years

Chennai

Posted: 1/16/2025

Job Description

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description:

Job Summary:

The Client Services Planner will be responsible for managing, executing all the orders in broadcasting platforms and transmitting to stations. This role requires a deep understanding of the advertising ecosystem, Linear TV, Broadcasting side, Streaming platforms, OTTs, CTV and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Client Service Planning:

The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules
The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies
Responsibilities include, but are not limited to:
Accurately input and transmit sales orders to client television stations
Process and maintain revisions to sales orders
Inform agency media buyers of program changes and outstanding pre-empts
Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status
Process weekly Pre-Log/Post-Log requests from agencies
Approve Agency Accepted manual Makegoods and transmit to the station
Transmit Rep Pending Makegoods to Agency
Pull posts and negotiate Under-Delivery (UD) weight
Collaborate with stations to build and negotiate Makegoods offers
Money tracking for Cash in Advance orders
Analyze TV ratings data (Nielsen and comScore)
Update Darwin to ensure programs are accurate

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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