Account Manager - Strategy
Dentsu
5 - 10 years
Chennai
Posted: 05/02/2025
Job Description
Job Description:
Key responsibilities:
Reports to the Integrated Strategy Manager. Supports the broader Integrated Strategy team
Aids in research on business | industry | consumer | cultural | competitive trends through initial data collection. Assists senior team members in synthesising market/marketing intelligence data into insightful trends and implications. Works with the Integrated Strategy Manager to publish on-going trends reports to the team and the broader organisation
Aids with research on industry competitors and compiles SWOT analysis of competitive capabilities and strategic consulting offerings. Monitors, tracks and updates competitive analysis/profiles on an ongoing basis
Aids in the development of thought-leadership through sourcing content, conducting research and performing data collection and analysis
Supports Integrated Strategy members in the development and execution of integrated strategy and ideation workshops
Provides programme and project management support to team members for integrated strategy and consultative initiatives
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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