Account Manager - Strategy

Dentsu

5 - 10 years

Chennai

Posted: 05/02/2025

Job Description

The purpose of this role is to provide background support for strategic activities and deliverables of the entire Integrated Strategy team – from research and data collection/souring to logistical and project/programme management support.

Job Description:

Key responsibilities:
Reports to the Integrated Strategy Manager. Supports the broader Integrated Strategy team
Aids in research on business | industry | consumer | cultural | competitive trends through initial data collection. Assists senior team members in synthesising market/marketing intelligence data into insightful trends and implications. Works with the Integrated Strategy Manager to publish on-going trends reports to the team and the broader organisation
Aids with research on industry competitors and compiles SWOT analysis of competitive capabilities and strategic consulting offerings. Monitors, tracks and updates competitive analysis/profiles on an ongoing basis
Aids in the development of thought-leadership through sourcing content, conducting research and performing data collection and analysis
Supports Integrated Strategy members in the development and execution of integrated strategy and ideation workshops
Provides programme and project management support to team members for integrated strategy and consultative initiatives

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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