Account Manager - Programmatic

Responsibilities:

Programmatic Account Manager

• Deep understanding of programmatic advertising.
• Knowledge of the marketing funnel and associated KPIs for each stage: Net reach, engagement, view-through rate (VTR), CTRs, etc., to provide insights into campaign performance and recommendations for future campaigns to the planner and/or customer.
• Strong attention to detail and high standards of work.
• Good working knowledge of Excel.
• Language skills: Conversational and written proficiency is mandatory.

Focus DSP:

• 3-4 years of experience in setup, management, optimization, and reporting for online video and display campaigns across several DSP platforms:
  • Priority 1: DV360, TTD
  • Priority 2: Xander, Teads, Amazon DSP
• Experience managing budgets, understanding pacing, and making adjustments as necessary.
• Experience in setting up DCO campaigns.

Focus Ad Server:

• 2-3 years of experience and knowledge of tracking tools.
• Knowledge of and experience working with ad servers:
  • Priority 1: CM360
  • Priority 2: Flashtalking, Adform, Sizmek
• Creative upload, Floodlight attribution settings, and campaign management.
• Experience with data management, building and integrating audience lists, and setting up DCO campaigns.

Focus: Brand Safety & Ad Verification

• Knowledge of and experience working with brand safety tools (e.g., IAS or DoubleVerify) as well as ad verification tools (e.g., Nielsen).