Account Director - Performance Marketing

About the Company

GenY Medium is a national, independent digital marketing agency focused on providing

performance marketing & digital-creative solutions to enterprise brands and post-Series A

startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the

digital mandates of several iconic national/MNC brands. Read more about us here.

Role:

We are looking for an account director to effectively lead and oversee key performance

marketing accounts. This role involves managing a team of account managers as well

as servicing some of our top customer accounts pertaining to performance marketing

and SEO.

The position is also responsible for defining the team's processes and overseeing

projects.

This is a data heavy role which requires deep expertise on platforms such as Google

Ads, Meta Ads, GTM, GA4 etc.

Responsibilities:

Recruit, coach, mentor and recognize performance for an industry-leading digital

marketing team all while executing on a philosophy of continuous improvement in all

that we do.

Cultivate and foster relationships with our key customers and our digital operations

team.

Work with the heads of content, design, analytics and technology teams to develop

and implement strategies and processes to evolve, streamline and improve campaign

management, communication, teamwork, and performance.

Build a deep understanding of the management of the advertising platforms being

utilized and an advanced ability to analyze and define strategies for maximum yield

and campaign performance.

Review campaign pacing and performance with the client services team on a weekly

basis.

Help define upsell and cross sell opportunities in order to achieve revenue goals.

Have strong knowledge and understanding of all internal systems to effectively coach

through times of significant complexity to maintain campaign performance and

excellent client relationships.

Troubleshoot tagging and pixel issues and develop a basic understanding of web

design for site and compatibility issues.

Maximize client retention and revenue growth by coaching the team to understand

client needs, manage client expectations and diffuse client conflicts.

Arbitrate and mitigate internal conflicts.

Take a leadership role in special projects, meetings, and team events.

Build credibility throughout the organization as an effective problem solver and

thought leader who maintains up-to-date knowledge of product offerings, processes,

and industry developments & trends while continuously maintaining a demeanor of

approachability.

When necessary, assume the role of the lead account manager or strategist on high

profile and complex accounts.

Knowledge/Skill Set Required:

Outstanding project management skills

Strong training and presentation skills

Excellent customer service skills

Ability to work towards common goals in a group operations/sales environment

Highly developed interpersonal and communication (written and verbal) skills

Strong attention to detail and organizational skills

Outstanding computer skills including solid knowledge of spreadsheets (Excel),

PowerPoint, word processing (MS Word), CRM (SalesForce), and Dashboard systems

Outstanding analytical and data management skills

Expert knowledge of digital products including search (Adwords/BING, Gmail,

YouTube, SEO), email, programmatic (display, native, video, audio), social (FB,

Instagram, Twitter, LinkedIn)

Knowledge of Google products including Tag Manager, Google Analytics, and Data

Studio

Ability to work well within a team environment as well as individually

Ability to reach out and build relationships with other teams across the organization

Strong interest in digital media, advertising, and emerging technologies

Experience with the digital online advertising ecosystem

Education Qualification / Work Experience Required:

A master's degree in business administration is desired but not required.

7 or more years of individual digital media experience; advertising operations, account

management is mandatory.

3 or more years of experience directly managing a fast-paced, quality-focused,

client-facing team

Outstanding leadership skills, including lead by example management style with the

ability to make decisions and own them