Account Director

Job Title: Account Director

Location: Bangalore

Company: Freeflow Creative Service India Pvt. Ltd.

About Us

We are a leading integrated advertising agency and innovators on a mission. Our dynamic team is driven to simplify and transform industries through cutting-edge creative, digital, and technology-led solutions. We thrive on challenges and are committed to delivering impactful, measurable communication across mainstream and digital platforms.

Job Description

The Account Director is a senior leadership role responsible for driving strategic direction, revenue

growth, and long-term client partnerships across integrated mandates. This role oversees multiple retainer accounts spanning mainstream (ATL/BTL) and digital ecosystems, ensuring high-quality execution, profitability, and sustained client satisfaction.

The Account Director acts as a trusted business advisor to clients while leading internal cross-functional

teams to deliver 360 communication solutions aligned with business objectives.

Key Responsibilities

1.Strategic Client Leadership

• Serve as the senior point of contact for key retainer clients.
• Build C-suite and senior stakeholder relationships.
• Drive long-term brand, communication, and digital transformation strategies.
• Provide proactive, insight-led recommendations across offline and digital platforms.
• Lead quarterly and annual business reviews with strategic roadmaps.

2.Business Growth & Revenue Management

• Own revenue targets and ensure account profitability.
• Identify and convert up-sell and cross-sell opportunities across creative, digital, performance, content, and tech solutions.
• Lead new business pitches and expansion discussions within existing accounts.
• Drive organic growth and improve client lifetime value.

3.Integrated Campaign Oversight

• Oversee end-to-end execution of integrated campaigns across ATL, BTL, and digital.
• Ensure strategic consistency across TV, print, outdoor, social media, digital video, paid media, websites, and performance campaigns.
• Maintain high standards of creative and digital excellence.
• Ensure seamless collaboration between creative, media, digital, performance, production, and tech teams.

4.Financial & Commercial Governance

• Oversee budgeting, forecasting, and margin management across accounts.
• Ensure commercials reflect scope accurately and manage change requests proactively.
• Lead contract negotiations and vendor partnerships.
• Maintain financial discipline while balancing creative ambition.

5.Performance & Insights Leadership

• Review integrated campaign performance across traditional KPIs and digital metrics (engagement, CTR, conversions, ROI, etc.).
• Translate analytics into strategic insights and future recommendations.
• Drive data-backed decision-making across teams.
• Ensure reporting frameworks meet senior client expectations.

6. Team Leadership & Capability Building

• Lead and mentor Account Managers and Account Executives.
• Set performance standards and drive accountability.
• Foster collaboration across creative, digital, and media teams.
• Encourage upskilling in emerging digital practices and industry innovations.

7. Market & Industry Expertise

• Stay ahead of advertising, media, and digital trends.
• Provide thought leadership to clients and internal teams.
• Identify new platforms, formats, and technologies relevant to client growth.

Requirements

• Bachelors degree in Marketing, Advertising, Communications, or related field (MBA preferred).
• 8 years of experience in an integrated advertising agency environment.
• Proven track record of handling large retainer clients across mainstream and digital.
• Strong commercial acumen and experience managing high-value accounts.
• Exceptional stakeholder management and negotiation skills.
• Demonstrated ability to lead cross-functional teams.
• Deep understanding of traditional media and digital ecosystems.
• Strong analytical mindset with the ability to convert data into strategic direction.
• Excellent presentation and business communication skills.