Account Director - Performance Marketing

About the Company:

GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at performance marketing:

Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast! Read more about the company at

Job Summary:

- We are seeking a talented and experienced Account Director-Performance Marketing to join our dynamic team.

- The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.

- Account Director-Performance Marketing is responsible for creating and delivering great digital campaigns.

- Account Director-Performance Marketing is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface.

-Account Director-Performance Marketing prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities:

- Create and execute strong digital media recommendations with supporting validation

- Develop, execute, manage & maintain media plans

- Oversee buys, analyze campaigns, and change recommendations to maximize performance

- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

- Stay current with trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.

- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests

- Manage the testing, QA, QC, and debugging of tracking pixels

- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

- Take responsibility for ensuring projects are delivered on time and within budget

- Communicate with clients about projects both remotely, and in-person

Skills Required:

- Ability to manage a team

- Strong quantitative and analytical skills

- Solid understanding of mathematical concepts

- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.

- Understanding of media concepts and terms, creative and budget requirements

- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

- Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.

- Debugging and identification of problems is essential

- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce

- Solid understanding of event tracking and how this can be used effectively

- Understanding of iOS / Android app tracking

- Ability to create clear and insightful reports using data from Google Analytics and other data sources

- Excellent Excel skills are an advantage

- An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:

- Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience

- Proven experience as an Account Director-Performance Marketing or similar role, with a minimum of 5 to 8 years in digital marketing.

- Experience in an agency set up would add value to the role

- Certification in Google Ads or other relevant digital marketing certifications is a plus.