Accordion India-Senior Director–Branding and Marketing

Role overview:

The Senior Director Branding &Marketing will be a key leadership partner within Accordion Indias marketing organization, responsible for translating strategic direction into consistently high-quality execution across all branding and marketing verticals.

This role will lead the day-to-day operations, people leadership, and delivery rigor of the function, spanning communications, design,events, employer branding,internal communications, and PR.Working closely with the Head of Branding & Marketing, the Senior Director will ensure that the function operates with clarity,discipline, creativity, and measurable impactwhile continuously raising standards across teams and outcomes.

This is a role for a leader who values strong processes as much as meaningful creativity and ideas, combines analytical thinking with creative judgment, and builds teams that deliver with ownership, pace, and pride.

What will you do:

Leadership & Operating Excellence

• Provide leadership oversight for the Branding& Marketing function,ensuring smooth day-to-day operations and execution across all workstreams.
• Lead, coach, and develop managers and team members across communications, design, events, PR, and employer branding.
• Establish a culture of process-led execution, accountability, and high performance, with clearly defined workflows, review mechanisms, and quality benchmarks.
• Partner closely with the Head of Branding & Marketing to operationalize strategy and enable focus on enterprise-level priorities.

Process, Analytics & Decision-Making

• Hold teams accountable to current processes; (if required) improve, design, and institutionalize marketing processes that ensure consistency, efficiency, and scalability across campaigns and initiatives.
• Bring an analyticalmindset to marketing operationstracking performance metrics,campaign effectiveness, engagement data, and insights to inform decisions.
• Review and interpret marketinginsights, event outcomes,communication effectiveness, and brand metrics to continuously refine approach and execution.
• Balance data-driven decision-making with sound creative judgment to deliver work that isboth effective and distinctive.

Brand, Communications & Internal Engagement

• Lead internal communications and employer branding initiatives that strengthen employee engagement, culture, and pride in the Accordion brand.
• Ensure all messaging and storytelling are aligned to Accordions brand voice, values,and positioning.
• Oversee leadership communications, firm-wide initiatives, award programs, and change communications with clarity and sensitivity.

Event Strategy& Experience Leadership

• Own end-to-end planning and execution of large-scale, high-impact internal events, including annual celebrations, leadership offsites, and recognition programs.
• Manage vendors, agencies, budgets,timelines, and cross-functional dependencies to deliverseamless experiences.
• Continuously elevate the creative and experiential quality of events, ensuring they are meaningful, well- produced, and aligned to organizational goals.

Creative, Design& Content Direction

• Provide creative direction across visual design, video, content, and experiential branding.
• Ensure all creative outputs meet high standards of quality, relevance, and brand alignment.
• Encourage innovation while maintaining disciplined execution and clarity of purpose.

PR, Employer Branding & External Visibility

• Guide PR and thought leadership initiatives in collaboration with internal stakeholders and external partners.
• Strengthen Accordion Indias employer brand through campuses, social platforms, leadership visibility, and storytelling.
• Ensure external-facing narratives are consistent, credible, and reflective of Accordions value-creation mindset.

Stakeholder & Global Collaboration

• Work closely with global marketing counterparts, particularly US-based teams, to ensure alignment while adapting execution for local needs.
• Build trusted relationships with senior leaders across business, technology, and people functions.
• Represent the marketing function with confidence, maturity, and credibility in leadership forums.

Ideally, you should have:

Experience

• 10+ years of experience across branding, marketing, communications, or integrated marketing roles.
• Proven experience leading multi-disciplinary teams and managingcomplex initiatives.
• Strong background in event marketing, internal communications, and employer branding.
• Experience working with global stakeholders and distributed teams. Leadership & Mindset
• A people-first leader who coaches, develops, and empowers teams.
• Deep respect for process, structure, and discipline, without compromising creativity.
• Strong sense of ownership, integrity, and accountability.
• Comfortable operating in ambiguity whiledriving clarity and outcomes.
• Naturally collaborative, with the confidence to influence senior leaders.

Skills

• Excellent written and verbal communication skills.
• Strong analytical capability to interpret marketing data, insights, and performance metrics.
• Sound creative judgment with the abilityto evaluate and elevate ideas.
• Strong organizational and stakeholder management skills.

Why Explore a Career at Accordion:

• High growth environment: Semi-annual performance management and promotioncycles coupled with a strong meritocratic culture, enables fast track to leadership responsibility.
• Cross Domain Exposure: Interesting and challenging work streams across industries and domains that always keep you excited, motivated, and on your toes.
• Entrepreneurial Environment: Intellectual freedom to make decisions and own them. We expectyou to spread your wings and assume larger responsibilities.
• Fun culture and peer group: Non-bureaucratic and fun workingenvironment; Strong peer environment that will challenge you and accelerate your learning curve.
• Other benefits for full-timeemployees:
• Health and wellness programs that include employee health insurance covering immediate family members and parents, term life insurance for employees, free health camps for employees, discounted health services (including vision, dental) for employee and family members, free doctors consultations, counsellors, etc.
• Corporate Meal card optionsfor ease of use and tax benefits.
• Team lunches, company sponsoredteam outings and celebrations
• Robust leave policy tosupport work-life balance. Specially designed leave structure to support woman employees for maternity and related requests.
• Reward and recognition platform to celebrate professional and personal milestones.
• A positive & transparent work environment which includes various employee engagement and employee benefit initiatives to support personal and professional learning and development.