YouTube Manager

About BabyBillion

BabyBillion is Indias No.1 YouTube channel for kids, delivering fun and educational content with over 1 billion monthly views, and were on a mission to reach 10 billion monthly views by Dec 2025, becoming the worlds No.1 YouTube channel.

Were bringing a positive impact by creating content that not only entertains but also nurtures creativity, learning, and good values in children. Join a fast-growing company dedicated to shaping the future of kids' digital content and making a real difference in young lives globally.

Key Responsibilities

1. Plan and upload 2 Shorts daily (morning and evening), ensuring content meets retention benchmarks of STR above 80% and APV above 100%, while coordinating with the editing team to schedule content 1-2 weeks in advance.
2. Regularly review performance metrics like STR and APV to identify patterns of success and implement strategies to enhance content retention and audience engagement.
3. Conduct research on top-performing channels and videos in the kids content space to identify trends, and incorporate at least 2 actionable insights into the content pipeline each month.
4. Develop a monthly creative calendar highlighting major kids' events and themes, aligning the content pipeline with seasonal opportunities to maximize relevance.
5. Collaborate with cross-functional teams to ensure smooth execution of the content pipeline and identify opportunities to improve workflows and reduce manual intervention.

What Were Looking For

• Experience: 2+ years in YouTube channel management, content strategy, or a similar role, preferably in kids' or educational content.
• Skills:
• Deep understanding of YouTube performance metrics, including STR (Swipe-to-View Ratio) and APV (Average Percentage Viewed).
• Proven ability to analyze performance data and implement improvements to drive retention and engagement.
• Strong research skills to identify trends and opportunities in the market.
• Excellent collaboration and communication skills to work with creative and production teams.
• Mindset: Data-driven, detail-oriented, and proactive in optimizing content strategies for growth.