Video Editor

Job Title: Creative Videographer / Brand Documentarian

Location: Alankaram Factory (Pithampur)

Department: Marketing & Brand

Reports To: Creative Head

About Alankaram

Alankaram is a premium furniture brand known for its fusion of traditional Indian craftsmanship and modern design. We specialise in creating bespoke solid wood furniture using teak, ash, oak, and beech wood, supported by a strong in-house manufacturing setup.

Our vision is to build Alankaram into Indias leading luxury furniture brand, where every piece carries a story of material, craft, and human touch.

Role Overview

We are looking for a Creative Videographer / Brand Documentarian to capture the essence of Alankaram not just products, but the process, people, and philosophy behind them.

This role is not about shooting reels alone it is about building a visual archive of craftsmanship and translating it into powerful brand content across digital platforms.

Key Responsibilities

Brand Documentation (Core Responsibility)

• Capture day-to-day activity at the factory: woodworking processes, joinery techniques, polishing and finishing, artisan stories
• Build a continuous visual library of craftsmanship content

Content Creation

• Shoot and produce: short-form videos (Instagram Reels, YouTube Shorts), long-form storytelling (YouTube, brand films), behind-the-scenes and process videos
• Translate raw factory activity into aesthetic, brand-aligned content

Creative Direction Support

• Work closely with Creative Head to: define visual language and maintain consistency in tone, lighting, and storytelling
• Bring ideas on: how to make craftsmanship visually engaging and new content formats

Asset Management

• Organise and maintain: footage library and categorized clips (wood, process, people, products)
• Ensure content is easily retrievable for marketing use

Platform Adaptation

• Adapt content for: Instagram, YouTube, Website and Ads

Required Skills & Qualifications

• 5+ years of experience in videography / filmmaking / content creation
• Strong understanding of: lighting (especially natural and warm tones), framing and composition and storytelling through visuals
• Proficiency in: camera equipment (DSLR / mirrorless), editing tools (Premiere Pro / Final Cut / DaVinci)
• Ability to work in a factory/workshop environment

Preferred (Not Mandatory)

• Experience in: product storytelling and craft / architecture / lifestyle brands
• Basic photography skills
• Understanding of luxury aesthetics

Key Performance Indicators (KPIs)

• Volume and quality of content captured weekly
• Consistency of visual language across outputs
• Engagement performance of content (in collaboration with DMM)
• Strength of storytelling (craft, process, people)
• Contribution to building a strong brand identity

What Success Looks Like

• Alankaram builds a rich, original content library
• Craftsmanship becomes a key differentiator in marketing
• Content feels: authentic, warm, premium and non-generic

Work Conditions

• Full-time, on-site role at factory
• Requires daily interaction with production teams
• Flexible hours depending on shoots and light conditions

Why Join Alankaram

• Opportunity to document real craftsmanship at scale
• Be part of building a design-led luxury brand from India
• Creative freedom with strong direction
• Long-term role in shaping brand identity