Responsibilities:

Plan and execute BTL marketing activities such as exhibitions, site branding, and

promotional campaigns

Handle vendor coordination for fabrication, printing, events, and branding materials

Ensure timely execution of branding activities including hoardings, shop boards,

display units, and POS materials

Manage end-to-end event execution including logistics, setup, and on-ground

supervision

Coordinate with internal teams (sales, design, procurement) for smooth execution

Monitor campaign effectiveness and provide reports on ROI and its impact.

Maintain quality control and cost efficiency in all marketi ng activities

Identify new opportunities for brand promotion and visibility enhancement

Skills:

Bachelor's degree in Business Administration, Operations, Marketing, or related field

(MBA preferred)

Strong experience in BTL marketing & on-ground activations

Excellent vendor management and negotiation skills

Good understanding of branding and promotional materials

Ability to manage multiple projects and meet deadlines

Strong communication and coordination skills

Proficiency in MS Office; knowledge of design tools is a plus

Proven experience in activation or operations management, preferably in the FMCG

industry.

Key Traits:

Execution-focused and proactive

Detail-oriented with problem-solving ability

Willingness to travel for events and execution

Trade Marketing Manager