Sr. Account Executive

Job Title: Senior Account Executive

Location: Bangalore

Company: Freeflow Creative Service India Pvt. Ltd.

Job Description

A Senior Account Executive with 3 years of experience in mainstream and digital advertising plays a key role in supporting client relationships and ensuring smooth execution of integrated campaigns. This role involves coordinating with internal teams, managing day-to-day client requirements, and contributing to campaign planning and delivery across platforms.

Key Responsibilities

1. Client Servicing & Coordination

• Support the Account Manager in managing day-to-day communication with clients.
• Act as a key point of contact for routine updates, feedback, and deliverables.
• Understand client requirements, brand guidelines, and campaign objectives.
• Ensure clear and timely communication between clients and internal teams.

2. Campaign & Project Execution

• Coordinate execution of integrated campaigns across ATL, BTL, and digital platforms.
• Work closely with creative, digital, media, and production teams to ensure timely delivery.
• Track project timelines, deliverables, and ensure adherence to deadlines.
• Maintain quality checks to ensure all outputs meet client expectations and brand standards.

3. Digital & Content Support

• Assist in managing digital campaigns including social media, content, and basic performance initiatives.
• Coordinate with digital teams for content calendars, posts, and campaign rollouts.
• Ensure platform-wise deliverables are aligned with best practices.

4. Reporting & Analysis

• Assist in preparing campaign performance reports (digital and offline).
• Track key metrics such as engagement, reach, and basic performance indicators.
• Compile insights and learnings to support optimization and client discussions.

5. Financial & Process Management

• Assist in preparing estimates, tracking budgets, and monitoring project costs.
• Help manage billing, invoicing, and documentation processes.
• Ensure scope alignment and flag any deviations to senior team members.

6. Client Growth & Retention Support

• Identify opportunities for additional work within existing accounts.
• Support upselling of services like social media, content, and digital campaigns.
• Maintain a proactive and solution-oriented approach in addressing client needs.

7. Team Collaboration

• Work collaboratively with cross-functional teams to ensure seamless execution.
• Support and guide junior executives or interns when required.
• Contribute to a positive and proactive team environment.

Requirements

• Bachelors degree in Marketing, Advertising, Communications, or a related field.
• 3+ years of experience in an advertising agency (mainstream + digital exposure preferred).
• Basic understanding of integrated campaigns (ATL, BTL, digital).
• Familiarity with social media platforms and digital campaign workflows.
• Strong communication and coordination skills.
• Ability to manage multiple tasks and deadlines effectively.
• Good organizational and time-management abilities.
• Basic knowledge of reporting tools and digital metrics is a plus.
• Proactive attitude with attention to detail and willingness to learn.