SEO Specialist

Location: Bangalore | Experience: 26 Years

We are looking for a SEO specialist to lead performance-driven organic growth across traditional search and AI-powered discovery channels, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This role will own strategy, execution, and client-facing SEO leadership across multiple accounts in a fast-growing digital marketing agency.

Key Responsibilities

• Develop and execute result-driven SEO, GEO, and AEO strategies
• Own SEO roadmaps, prioritization, and performance forecasting for client accounts
• Conduct advanced keyword research, entity mapping, and content gap analysis
• Lead AI search visibility initiatives, including AI Overviews, entity optimization, and answer engine readiness
• Perform technical SEO audits and collaborate with developers to resolve issues
• Optimize on-page, off-page, and link-building strategies aligned with business goals
• Align SEO initiatives with Conversion Rate Optimisation (CRO) strategies
• Monitor organic performance, AI visibility, and conversion metrics using GA4, GSC, Ahrefs, SEMrush, and SE Ranking
• Own client communication, monthly reporting, and strategy presentations
• Mentor junior SEO team members and contribute to internal SEO processes and best practices

Success Outcomes

• Growth in non-brand organic traffic and qualified leads
• Improved AI search visibility and entity presence
• Strong content performance across search and AI discovery platforms
• Measurable SEO impact contributing to client retention

Requirements

• 36 years of agency SEO experience managing multiple client accounts
• Strong technical SEO, on-page strategy, and analytical thinking
• Experience with semantic SEO, entity-based optimization, and search intent mapping
• Understanding of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
• Conversion Rate Optimisation (CRO) mindset with performance-driven execution
• Strong communication, client management, and presentation skills
• Ability to translate SEO insights into business outcomes

Tools & Platforms

• SEO Tools: Ahrefs, SEMrush, Screaming Frog, SE Ranking
• On-page Optimization: POP (Page Optimizer Pro)
• Reporting & Analytics: GA4, Google Search Console, Looker Studio
• Workflow Support: Leadsnap and AI-assisted research workflows