SEO & Organic Growth Executive

SEO & ORGANIC GROWTH EXECUTIVE (SEO + AI PLATFORMS)

ABOUT MACKLY

Mackly is a kids movement wear brand built to inspire active, confident lifestyles.

We design innerwear, sleepwear, and activewear for kids who move,and were building a strong community around sports, health, and everyday play.

Were now looking to build a strong organic growth engine, and this role will be a key part of that journey.

ROLE OVERVIEW

Search is no longer limited to Google.

Today, discovery happens across Google, AI platforms, and communities.We want Mackly to show up wherever parents and kids are searching, asking, and deciding.

This role focuses on building Macklys organic presence across search engines, AI platforms, and community-driven platforms, ultimately driving high-intent traffic and brand trust.

WHAT YOULL OWN

1. Organic Growth Strategy

Build keyword strategies based on real customer intent

Identify high-impact opportunities across product, collection, and content pages

Focus on driving high-intent traffic that converts

2. Website & On-Page SEO

Optimize product and collection pages for both search and conversions

Improve internal linking and site structure

Continuously refine meta content and on-page elements

3. Content & SEO Integration

Work with the content team to create SEO-driven blog and landing pages

Identify gaps in content that can drive traffic and authority

Improve existing content to perform better

4. Technical SEO (Execution + Coordination)

Monitor site health and performance

Work with developers to fix SEO-related issues

Support improvements in site speed and mobile experience

5. Performance Tracking & Insights

Track rankings, traffic, and key SEO metrics

Identify whats working (and whats not) and take action

Focus on impact, not just reporting

6. Off-Page & Authority Building

Identify backlink and collaboration opportunities

Support building Macklys authority in the kids/sports space

WHAT WERE LOOKING FOR

24 years of experience in SEO

Experience with Shopify or D2C brands is a strong plus

Strong understanding of search intent and user behavior

Comfortable working across teams and executing independently

Someone who thinks in terms of growth, not just tasks

Curiosity about how search is evolving (AI search, community-led discovery)

Understanding that brand trust and mentions influence discoverability

Ability to think beyond Google rankings

TOOLS YOULL USE

Google Analytics, Google Search Console, Ahrefs / SEMrush, Shopify

HOW TO APPLY

If this role excites you, apply with:

1. Your resume
2. A short note (max 5 lines) answering this:

How would you make Mackly appear in search results on Google, ChatGPT, or Reddit for best innerwear for kids?

Were not looking for generic SEO answers. Were looking at how you think.

Applications without this answer will not be considered.