SEO Executive

Position: SEO Executive

Company: Savvytree

Location: Delhi (Onsite)

Experience: 23 Years (Mandatory: Marketing/Creative Agency Experience)

Apply via: https://forms.gle/P2dsAcL3dX3ghDzx9

About Savvytree

Savvytree is a dynamic marketing and communications agency rooted in strategy and driven by creativity. We help brands scale smartly through storytelling, design, and digital solutions that actually move the needle. Whether you're building a brand from the ground up, launching a new campaign, or optimising for performance, we bring sharp thinking and standout creativity to every touchpoint. Trusted by brands like Titan World, Helios Watch Store, IFFCO Urban Gardens, Zandu Care, Yamaha Music and K2India, we work closely with high-growth teams and marketing leaders to shape ideas into impact.

Role Overview

We're hiring an in-house SEO Executive to own end-to-end SEO delivery across our client portfolio. You'll handle the full scope of work that agencies typically outsource strategy, on-page, off-page, technical, link building, AI search optimisation, audits, and reporting across an unlimited number of client projects and keywords. Blog writing sits with our copywriting team; you'll brief them on SEO requirements and review the final output for optimisation. This is a hands-on, execution-heavy role for someone who wants to take full ownership of organic growth across diverse brand categories.

Key Responsibilities

1. SEO Strategy & Planning

• Develop and implement comprehensive SEO strategies for multiple client accounts simultaneously, with no cap on the number of projects or keywords managed
• Conduct in-depth keyword research to identify high-value opportunities for organic traffic growth, including primary, secondary, long-tail, and intent-based keywords
• Build keyword maps, content briefs, and SEO roadmaps aligned with each client's business objectives
• Evaluate competitor digital marketing strategies and develop action plans to outperform them

2. On-Page Optimisation

• Perform on-page SEO including title tags, meta descriptions, header structure, internal linking, image optimisation, schema markup, and URL structure
• Optimise existing website content and landing pages for target keywords and search intent
• Brief copywriters on SEO requirements for blogs and website content, and review their drafts to ensure on-page best practices are met before publishing
• Implement on-page changes directly within CMS platforms (WordPress, Shopify, Webflow, etc.)

3. Off-Page Optimisation & Link Building

• Develop and execute link-building strategies to acquire high-quality backlinks from authoritative websites
• Manage outreach, guest posting, digital PR placements, directory submissions, and partnership-based link acquisition
• Monitor and disavow toxic backlinks; maintain a healthy backlink profile for each client
• Track domain authority, referring domains, and anchor text distribution

4. Technical SEO & Website Health

• Identify and resolve technical SEO issues including crawl errors, duplicate content, broken links, redirect chains, canonical issues, and site speed
• Ensure proper indexing, XML sitemaps, robots.txt configuration, mobile-friendliness, Core Web Vitals, and overall website health
• Implement structured data (schema.org) and rich snippet optimisations
• Work closely with developers to brief, prioritise, and QA technical fixes
• Conduct migration planning and execution for client website redesigns or replatforming

5. AI Search & Generative Optimisation

• Optimise content for AI-driven search experiences including generative search (Google AI Overviews, SGE), conversational queries, and zero-click results
• Execute AI indexing strategies to get client websites surfaced in ChatGPT, Perplexity, Gemini, and other LLM-based search results
• Apply semantic SEO, entity-based optimisation, and structured data for AI discoverability
• Leverage AI tools to enhance SEO workflows, content briefs, and analysis efficiency
• Stay current on evolving AI search behaviour and algorithm updates

6. Performance Tracking, Reporting & Analytics

• Monitor and analyse website performance using Google Analytics 4, Google Search Console, Bing Webmaster Tools, SEMrush, Ahrefs, and other platforms
• Track key SEO metrics including organic traffic, keyword rankings, CTR, impressions, conversions, bounce rate, and revenue impact
• Build and present monthly performance reports with clear insights and next-step recommendations for both internal teams and clients
• Set up and maintain SEO dashboards (Looker Studio or similar) for real-time client visibility

7. SEO Audits & Continuous Improvement

• Perform detailed SEO audits (technical, on-page, off-page, content) for new client onboarding and ongoing accounts
• Present findings with clear, prioritised recommendations and execution timelines
• Stay up-to-date with the latest SEO trends, Google algorithm updates, and industry best practices

8. Competitive Analysis & Growth Opportunities

• Conduct ongoing competitor analysis to identify content gaps, keyword opportunities, and backlink

prospects

• Translate insights into actionable strategies to improve rankings and visibility

9. Collaboration & Execution

• Collaborate with copywriters, content creators, designers, and developers to implement SEO best practices across all digital assets
• Ensure SEO alignment across paid campaigns, landing pages, and ongoing client projects
• Coordinate with account managers to align SEO deliverables with overall client strategy and timelines

Qualifications

• 2 to 3 years of proven SEO experience, mandatorily within a creative, marketing, or digital agency environment
• Hands-on experience managing multiple client accounts simultaneously
• Demonstrated expertise across on-page, off-page, and technical SEO
• Proficiency in SEO tools: Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Ubersuggest, Surfer SEO, or equivalents
• Working knowledge of AI search optimisation and tools like ChatGPT, Perplexity, and Claude for SEO workflows
• Strong understanding of search engine algorithms, ranking factors, and E-E-A-T principles
• Hands-on familiarity with WordPress and other CMS platforms (Shopify, Webflow, Wix)
• Working knowledge of HTML, CSS, and basic JavaScript to communicate effectively with developers
• Experience with structured data, schema markup, and Core Web Vitals optimisation
• Excellent communication, client-facing, and collaboration skills
• Ability to manage timelines, prioritise across multiple accounts, and work independently

Nice to Have

• Experience with local SEO and Google Business Profile optimisation
• Exposure to e-commerce SEO (product pages, category pages, faceted navigation)
• Basic understanding of conversion rate optimisation (CRO)
• Google Analytics and Google Ads certifications