Senior Strategy Manager

Senior Manager Strategy

Job Summary

Interactive Avenues is looking for a Senior Manager Strategy to help solve complex business and marketing challenges through sharp thinking, rigorous research, and strong strategic narratives. This role sits at the intersection of strategy, media planning, and business development, and is critical in shaping insight-led recommendations that are both compelling and actionable.

The ideal candidate combines problem-solving ability, research depth, and digital media understanding with the ability to turn ambiguity into clear direction. This is a role for someone who can build strong narratives, work collaboratively across teams, and use tools (including AI) to improve the quality, speed, and sharpness of their work without replacing strategic thinking.

Objectives of the Role (Key Responsibilities)

• Develop insight-led digital, media, and communications strategies grounded in audience understanding, category context, and business objectives, from scratch
• Translate briefs and business problems into clear strategic frameworks, compelling narratives, and actionable recommendations
• Support new business opportunities and pitches through research, opportunity mapping, audience analysis, and strategic storytelling
• Work closely with media planning teams to ensure strategy is connected to practical, high-quality media ideas and integrated planning approaches
• Conduct deep-dive research across consumers, culture, category, competition, and platform trends to identify growth opportunities and white spaces
• Build high-quality presentations and recommendation decks that simplify complexity and tell a persuasive story
• Collaborate effectively with internal teams and stakeholders, contributing to a culture of problem solving, shared thinking, and research-driven planning

Required Skills and Qualifications

• This role is best suited for someone with intermediate proficiency in the required skill set, who can hit the ground running, learn independently, and thrive with minimal to no hand-holding
• 57 years of experience in marketing, strategy, or digital media planning
• Strong grounding in digital media planning and how media choices ladder up to business goals, integrated strategy exposure preferred
• Give demonstrable examples of experience across strategy development, pitch support, and research-led assignments
• Strong problem-solving and analytical skills, with a data-backed approach
• Strong narrative-building and storytelling ability, strong presentation skills and high standards for output quality
• Ability to dissect briefs, identify the real ask, and build solutions with clarity and logic

Tools & Platforms

• GWI, TGI, Similarweb, Comscore, AdClarity
• Google Ads Manager, Meta Ads Manager

What does strategy mean in IA:

At IA, strategy is expected to do more than just provide direction. It is about asking better questions, finding sharper insights, building stronger stories, and helping teams solve real business problems. This role is ideal for someone who thrives in a collaborative, research-driven, and problem-solving-oriented culture, and wants to shape work that is both strategically strong and practically useful.

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is Indias largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our commitment to diversity, equity and inclusion

At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.