Senior Product Executive - Analytics

Job Title: Senior Executive

Department: Analytics

Location: Gurugram

Experience: 23 years

About the Role

We are seeking a highly analytical and detail-oriented professional to join our Product (Analytics) team. This role sits at the intersection of Product Management, Analytics, and Project Management, requiring an individual who can translate business requirements into product features, manage end-to-end product rollouts, drive analytics implementation, and work closely with internal stakeholders and clients.

The ideal candidate should have experience in product lifecycle management, requirements gathering, Google Analytics, Google Tag Manager, dashboarding, and stakeholder coordination. They will play a critical role in shaping product enhancements, ensuring seamless feature launches, and generating actionable insights from data.

Key Responsibilities

Product Management & Feature Development

• Gather, understand, and document business requirements from clients and internal stakeholders.
• Create comprehensive Business Requirement Documents (BRDs) and Product Requirement Documents (PRDs).
• Work with product, technology, analytics, and business teams to define feature specifications and acceptance criteria.
• Drive the planning and execution of new product features and enhancements.
• Participate in product roadmap discussions and prioritize feature requirements based on business impact.
• Conduct end-to-end testing and validation of new features before release.
• Ensure product functionality aligns with documented requirements and business objectives.

Project Management & Product Launches

• Manage end-to-end execution of feature and product launches across multiple products.
• Create and maintain project trackers, timelines, and status reports for product releases.
• Coordinate with cross-functional teams including Product, Engineering, Analytics, Operations, and Client Services.
• Track dependencies, mitigate risks, and ensure timely delivery of projects.
• Facilitate stakeholder communication and ensure alignment throughout the project lifecycle.
• Monitor post-launch performance and document learnings for future improvements.

Analytics & Data Insights

• Leverage Google Analytics (GA4) to monitor product performance, user behavior, adoption metrics, and conversion journeys.
• Analyze product usage data to identify trends, opportunities, and areas for optimization.
• Define measurement frameworks and KPIs for product features.
• Generate actionable business insights and recommendations through data analysis.
• Partner with stakeholders to create data-driven product enhancement strategies.

Tracking & Tagging Implementation

• Work with analytics and development teams to define tracking requirements.
• Manage and validate tracking setups through Google Tag Manager (GTM).
• Ensure accurate implementation of events, conversions, funnels, and user interactions.
• Conduct data validation and troubleshooting to maintain data quality and reporting integrity.

Dashboarding & Reporting

• Create and maintain dashboards that provide visibility into product, user, and business performance.
• Translate complex data into easy-to-understand reports for both technical and non-technical stakeholders.
• Monitor key metrics and proactively identify performance opportunities.
• Support leadership and clients with regular reporting and business reviews.

Client & Stakeholder Management

• Serve as a key point of contact for product and analytics-related client requirements.
• Conduct requirement-gathering sessions and business discussions with clients.
• Present product updates, analytics findings, and recommendations to stakeholders.
• Manage expectations and ensure timely resolution of client queries and requests.
• Build strong relationships with clients and internal teams to drive successful product outcomes.

Required Skills & Qualifications

Educational Qualifications

• Bachelor's degree in Engineering, Business Administration, Analytics, Computer Science, Marketing, or a related field.
• MBA or Product Management certification is a plus.

Technical & Functional Skills

• Experience in Product Management, Product Analytics, Business Analysis, or Project Management roles.
• Strong experience creating BRDs, PRDs, User Stories, and Functional Specifications.
• Practical knowledge of product development lifecycles and Agile methodologies.
• Hands-on experience with Google Analytics (GA4).
• Working knowledge of Google Tag Manager (GTM) and analytics implementation.
• Strong understanding of dashboarding and reporting concepts.
• Advanced proficiency in Microsoft Excel including Pivot Tables, Lookup Functions, Data Analysis, and Reporting.
• Strong analytical thinking and problem-solving capabilities.

Soft Skills

• Excellent project management and organizational skills.
• Strong stakeholder and client management abilities.
• Effective verbal and written communication skills.
• Ability to manage multiple products and priorities simultaneously.
• Detail-oriented with a strong focus on quality and execution.

Preferred Skills

• Experience with Looker Studio, Power BI, Tableau, or similar visualization tools.
• Familiarity with Jira, Confluence, Trello, or project management platforms.
• Basic understanding of SQL and database concepts.
• Exposure to digital marketing measurement and attribution frameworks.
• Experience working in SaaS, AdTech, MarTech, or Digital Product environments.

Key Success Metrics

• Timely and successful launch of product features and enhancements.
• Quality and completeness of BRDs, PRDs, and project documentation.
• Accuracy of analytics implementation and reporting.
• Adoption and performance of newly launched features.
• Stakeholder and client satisfaction scores.
• Ability to generate actionable insights leading to measurable business impact.

If you enjoy building products, translating business needs into impactful solutions, and leveraging data to drive decision-making, this role offers an excellent opportunity to contribute to high-impact digital products and analytics initiatives.

About Omnicom Media:

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the worlds largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industrys most powerful portfolio of Identity (Acxiom RealID), Commerce (Flywheel), and Intelligence (Q) assets to design dynamic Growth Ecosystems that enable the worlds most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is Indias largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our Commitment to Diversity, Equity & Inclusion:

We are committed to building a workplace that embraces diversity, equity, and inclusion. We encourage applications from individuals of all backgrounds and identities, irrespective of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, disability, religion, marital or socio-economic status.