Senior Manager - Creative Strategy

Job Title: Senior Manager Creative Strategy

Location: Bangalore

Experience: 8-12 Years

We'relooking for someone who gets excited by ideas.Not just campaigns. Not just content.

The kind thatstartwith a random observation, a cultural moment, a consumerbehaviour, a comment section rabbit hole, or a conversation with a friendand somehow turn into something a brand can own.

At LWYD, strategyisn'tabout writing long decks and fancy frameworks.

It'sabout figuring out what people care about and helping brands become part of that conversation.

Whatyou'llbe doing

• Taking client briefs and turning them into campaign ideas worth pursuing.
• Finding white spaces and opportunities that others might miss.
• Keeping a pulse on culture, creators, trends, communities, and the internet in general.
• Working closely with creatives to shape ideas from thought to execution.
• Building launch plans, campaign narratives, content ecosystems, and brand stories.
• Helping brands stay relevant without trying too hard.
• Bringingfresh thinking into pitches and helping us win exciting work.
• Guiding younger strategists and helping make the work better every day.

You might bea fitif...

• You understand people better than you understand marketing jargon.
• You can take an emotion, occasion,behaviour, or insight and turn it into a campaign idea.
• You find yourself constantly saving ads, campaigns, trends, memes, creator content, and screenshots because "there's something here."
• You love experimenting.
• You don't mind being wrong as long as you learn something useful.
• You'veworked on big campaigns, launches, IPs, brand platforms, or cultural moments.
• You understand that every platform has its own language and know how to make ideas travel across them.
• You'veworked with creators and influencers and know the difference between meaningful content and forced brand integration.
• You'vespent enough time in agencies to know that the best ideas rarely show up in the first brainstorm.

Whatwecare about?

Curiosity. Taste.Good ideas. People who ask interesting questions.People who pushthinkingfurther.

Why LWYD?

We'rea team of strategists, creatives, designers, storytellers, andgenerally curioushumans who enjoy solving brand problems and making cool things happen.

Just goodpeople trying to create work that matters.

If that sounds like your kind of place,we'dlove to talk.