Senior Manager : Business Development

Manager / Senior Manager

Business Development Industry Penetration

Function - Sales & Business Development

Reports To - Director - Marketing & Products

Location - Mumbai (Primary)

Experience - 4-8 years (B2B / solution sales)

Type - Full-Time | Individual Contributor Team Lead path

Industries (Priority) - Agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred

Education - Tier 2/3 B School

ABOUT BUYERR

Buyerr is India's specialist in consumer promotions, rewards, and loyalty built for enterprise brands that want measurable engagement, not just eyeballs. With 2,000+ campaigns executed and 50M+ consumers touched, our clients include AB InBev, Diageo, ITC, Pidilite, Pernod Ricard, Carlsberg, Emami, Mankind, and Zydus. We combine strategy, tech, and execution under one roof and we are growing fast across both existing and new industry verticals.

THE ROLE IN BRIEF

Own new business acquisition from prospecting to closure.

Build relationships with Marketing, Brand, Trade Marketing, and Category teams.

Open new opportunities across FMCG, Alcobev, Pharma, FMCD, Auto, BFSI, Fintech, Retail, D2C, and E-commerce.

Understand client challenges, create tailored solutions, and close high-value deals.

Work closely with strategy and solution teams to craft winning proposals.

Represent Buyerr at industry events and build a strong market presence.

WHAT YOU WILL DO

Existing industries:Hunt and close.

Go deeper in FMCG, Alcobev, Pharma, and FMCD target Trade Marketing, CMO, and Brand teams at mid to large enterprises

Build a pipeline of 30+ qualified prospects within the first 90 days

New sectors:Expand into new verticals.

Map opportunity in Auto, BFSI, Fintech, Retail/QSR, D2C, Health & Wellness, Agri-inputs

Do the groundwork identify the right buyer persona, map the budget cycle, build a tailored pitch

Own the full BD cycle prospecting to signed SOW. No hand-holding after intro.

Solution framing:Consult first, sell second.

Understand client's consumer/trade challenge before pitching

Work with internal strategy team to build bespoke proposals not templated decks

Represent Buyerr at industry events, associations, marketing summits, and brand forums.

Maintain a healthy CRM pipeline accurate, updated, and forecast-ready.

Provide market intelligence competitor moves, new client budgets, emerging categories.

Transition closed accounts to Account Management with clean handoffs.

WHAT WE ARE LOOKING FOR

Core Skills

Solution / concept selling you sell outcomes, not packages

Strong B2B sales fundamentals prospecting, discovery, proposal, negotiation, close

Understanding of brand marketing trade promotions, consumer promos, loyalty mechanics

Executive stakeholder management comfortable in a room with CMOs, Trade Marketing heads, Category Managers

Proposal and pitch craft ability to synthesise a brief into a compelling commercial story

Pipeline discipline CRM hygiene, forecast accuracy, deal velocity management

Domain Knowledge (Nice to Have)

Working knowledge of India's loyalty and promotions ecosystem players, pricing, tech platforms

Familiarity with trade channel structures in FMCG / Alcobev / Pharma

Understanding of digital engagement WhatsApp, QR-based journeys, gamification, cashback mechanics

Exposure to Capillary, Salesforce, or similar CRM / loyalty platforms is a plus

Traits That Will Make You Win Here

Hunter DNA you are uncomfortable without a target and uncomfortable if you miss it

Consultative instinct you ask more questions than you answer in a first meeting

Self-organised you manage your own calendar, travel, and pipeline without a babysitter

Comfortable with ambiguity Buyerr is a mid-size company. Structures are not always pre-built

India-market savvy you understand how decisions get made in Indian enterprises (budgets, politics, timelines)

BACKGROUND & EXPERIENCE

48 years in B2B sales / business development agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred

Prior experience selling to Marketing, Trade Marketing, or Brand teams is a strong advantage

Experience in any of: promotions agency, loyalty platform, digital marketing agency, MarTech, or packaged goods brand-side trade marketing

MBA preferred; not mandatory if track record is strong

Strong English and Hindi communication written and verbal

HOW YOU WILL BE MEASURED

Monthly / quarterly revenue from new clients closed

Pipeline value and conversion rate (lead proposal close)

New industry verticals activated (first-time Buyerr clients in a new sector)

Average deal size and deal cycle time

Client NPS at 90-day post-onboarding mark

WHY BUYERR

Category tailwind India's promotions and loyalty market is growing at 1213% annually with most sectors underserved

Proof to sell 2,000+ campaigns, 50M consumers, marquee client roster. The sell is not hard once you are in the room

Full-stack capability we design, tech, and execute in-house. You are not selling just strategy

Meritocratic, lean culture ownership is real, not a buzzword

Direct access to senior leadership no org-chart friction on deals

Buyerr is an equal opportunity employer.