Senior Executive - Analytics

Job Title: Senior Executive Analytics

Department: Analytics

Location: Gurugram

Experience: 23 years

About the Role

We are looking for a detail-oriented and analytical professional to join our Analytics team as a Senior Executive. The candidate will be responsible for implementing and managing web analytics solutions, ensuring accurate tracking through Google Tag Manager (GTM), analyzing website performance using Google Analytics, and delivering actionable insights to clients. The role requires strong stakeholder management skills along with a solid understanding of digital analytics and data interpretation.

Key Responsibilities

Tag Management & Analytics Implementation

• Implement and manage Google Tag Manager (GTM) setups from scratch across multiple client websites.
• Configure and deploy tracking for user interactions, events, conversions, e-commerce, and other business KPIs.
• Conduct QA and troubleshooting to ensure data accuracy and tracking integrity.
• Collaborate with development teams to facilitate analytics implementation requirements.

Google Analytics Management

• Configure and maintain Google Analytics (GA4) properties and reporting setups.
• Monitor website and campaign performance through analytics dashboards.
• Ensure data collection aligns with business and measurement objectives.
• Create custom reports, explorations, and performance dashboards.

Data Analysis & Insights

• Analyze website traffic, user behavior, conversion funnels, and campaign performance.
• Extract meaningful insights and provide recommendations to improve website performance and marketing effectiveness.
• Identify trends, opportunities, and areas of improvement through data-driven analysis.
• Prepare periodic performance reports and executive summaries.

Client Management

• Act as a primary point of contact for analytics-related client requirements.
• Understand client business objectives and translate them into measurement frameworks.
• Present findings, insights, and recommendations to internal and external stakeholders.
• Address client queries and ensure timely delivery of analytics solutions.

Reporting & Data Management

• Utilize Microsoft Excel for data analysis, reporting, validation, and visualization.
• Perform data quality checks and reconcile data discrepancies when required.
• Support ad-hoc analysis and reporting requests from clients and internal teams.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Statistics, Computer Science, Business Analytics, or a related field.
• 23 years of experience in Digital Analytics, Web Analytics, or a similar role.
• Strong hands-on experience with Google Tag Manager (GTM) implementation from scratch.
• Strong working knowledge of Google Analytics 4 (GA4).
• Advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, formulas, data manipulation).
• Strong analytical and problem-solving skills.
• Experience in interpreting data and generating actionable business insights.
• Excellent communication and client-handling skills.
• Ability to manage multiple client accounts and prioritize tasks effectively.

Preferred Skills

• Experience with Looker Studio/Data Studio reporting.
• Basic understanding of JavaScript, HTML, and website tagging concepts.
• Knowledge of digital marketing channels and attribution models.
• Familiarity with Consent Mode, Enhanced Conversions, and server-side tracking is a plus.

Success Metrics

• Accurate and timely implementation of GTM and GA4 tracking.
• High-quality client reporting and actionable insights.
• Strong client satisfaction and stakeholder management.
• Consistent delivery of analytics solutions across multiple accounts.

About Omnicom Media:

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the worlds largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industrys most powerful portfolio of Identity (Acxiom RealID), Commerce (Flywheel), and Intelligence (Q) assets to design dynamic Growth Ecosystems that enable the worlds most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is Indias largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our Commitment to Diversity, Equity & Inclusion:

We are committed to building a workplace that embraces diversity, equity, and inclusion. We encourage applications from individuals of all backgrounds and identities, irrespective of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, disability, religion, marital or socio-economic status.