Senior Copywriter

Key Responsibilities

Creative Concept Development

• Develop original creative concepts and campaign ideas for events, experiential marketing, brand activations, exhibitions, conferences, launches, and IPs.
• Translate client briefs into engaging and impactful creative solutions.
• Collaborate with Art Directors and Designers to develop integrated creative ideas.
• Participate actively in brainstorming sessions and creative workshops.

Copywriting & Content Creation

• Write compelling copy across various formats including:
• Event concepts and themes
• Campaign narratives
• Pitch presentations
• Event scripts and emcee scripts
• AV and film scripts
• Digital campaigns
• Social media content
• Website copy
• Exhibition and branding collateral
• Invitations and communication material
• Email campaigns
• Internal communication
• Award entries
• Ensure consistency in tone, messaging, grammar, and brand voice.

Pitch & Presentation Support

• Develop persuasive pitch decks and presentation narratives.
• Craft storytelling frameworks that strengthen client presentations.
• Support the business development team during pitches and proposal creation.

Client Collaboration

• Understand client objectives, brands, and business challenges.
• Present creative concepts confidently to clients when required.
• Incorporate client feedback while maintaining creative integrity.

Cross-functional Collaboration

• Work closely with Client Servicing, Strategy, Design, Production, Digital, and Operations teams.
• Coordinate with external partners, writers, translators, and content specialists whenever required.

Quality & Creative Excellence

• Maintain high standards of writing and creative quality.
• Proofread and edit all communication before final delivery.
• Ensure all deliverables meet deadlines without compromising quality.

Mentoring

• Guide and mentor junior copywriters and interns.
• Review and provide constructive feedback on creative work.
• Foster a collaborative and idea-driven creative culture.

Skills & Competencies

• Exceptional command of written English.
• Strong conceptual thinking and storytelling ability.
• Excellent presentation and communication skills.
• Ability to simplify complex ideas into engaging narratives.
• Strong attention to detail.
• Excellent time management and multitasking abilities.
• Ability to work under tight deadlines and fast-paced project environments.
• Collaborative mindset with strong interpersonal skills.
• Adaptability and willingness to work on diverse brands and industries.

Preferred Experience

• 46 years of experience in copywriting, preferably within an events, experiential marketing, advertising, or integrated communications agency.
• Experience writing for live events, brand experiences, exhibitions, launches, corporate events, and digital campaigns.
• Demonstrated portfolio showcasing concept development, campaign writing, event scripts, and presentation work.

Educational Qualification

• Bachelor's degree in English, Mass Communication, Journalism, Advertising, Marketing, Literature, or a related field.
• A postgraduate qualification in Advertising, Communication, or Creative Writing is an added advantage.