Senior Associate - Campaign Management

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegenes high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Role: Senior Associate Campaign Management

Job Description: We are seeking a Digital Marketing Specialist with proven expertise in Social Listening, Social Media Marketing, and Paid Social Campaigns, along with working knowledge of Search Engine Marketing (SEM). Prior experience in the Pharma/Life Sciences industry is mandatory.

Key Responsibilities

Digital strategy execution: Design and implement end-to-end digital marketing strategies focused on social media, paid campaigns, and audience engagement for pharma/life sciences brands.

Social listening & analytics: Lead initiatives using tools such as Brandwatch, Sprinklr, Talkwalker, or Meltwater to track performance, sentiment, and

competitor insights. Write boolean queries and build live dashboards.

Paid social campaigns: Manage campaigns across Meta, LinkedIn, and YouTube, with additional support for Google Ads and Microsoft/Bing Ads.

Campaign management: Oversee setup, targeting, tracking, optimization, reporting, and performance analysis.

Compliance alignment: Collaborate with brand and strategy teams to ensure campaigns meet pharma regulations and MLR requirements.

Search marketing: Conduct keyword research, audience analysis, forecasting, and optimization across social and search platforms.

Best practices: Apply A/B testing, segmentation, bid optimization, geotargeting, and creative testing.

Performance monitoring: Track budgets, pacing, and timelines while delivering actionable insights.

Trend awareness: Stay updated on digital innovations, social media developments, and evolving pharma compliance requirements.

Qualifications & Skills

Mandatory experience with Pharma, Healthcare, or Life Sciences clients/organizations.

57 years of hands-on digital marketing experience with expertise in:

o Social listening & analytics

o Social media management

o Paid ads management (Social & Google)

Background in digital marketing agencies servicing pharma clients OR direct pharma/life sciences organizations.

Proficiency with tools such as Brandwatch, Sprinklr, Talkwalker, Meltwater.

Working knowledge of Google Analytics/GA4 and campaign reporting.

Strong analytical, communication, and project management skills.

Ability to manage multiple campaigns simultaneously.

Proactive, collaborative, and comfortable with hands-on execution and optimization

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.